Antal is collaborating with a dynamic local UAE company renowned for its focus on lifestyle products, currently boasting over 100 stores across the Middle East and Africa (MENA region). It has emerged as one of the most successful business entities in the retail industry within the region. Presently, they are seeking a qualified Marketing Manager based in Dubai to maximize the marketing impact by developing the communication strategy and marketing KPI in accordance with company objectives.Key Responsibilities:Brand Management

• Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tool
• Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
• Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
• Put strategies and action plans to build and fix database, and be the custodian for implementation

Promotions & Events:

• Recommend Brand/store promotions in consultation with brand custodians

• Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI. In-store / Out Door Media Planning
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the territories and the brand principles as necessary on the media advertising.
• Ensure consistency in the brand image.
• Provide innovative solutions and proposals for new POS materials for stores/Brand

Budgeting & Planning:

• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Report on the utilization of the Budgets periodically.
• Ensure budget is effectively and efficiently utilized.

Media Groups Management:

• Plan and coordinate with Corporate Marketing on media buying.
• Track advertising maintained with the Media Groups / Agencies.
• Review the effectiveness of advertisement promos and take corrective actions.
• Set agency deliverables with respect to the brand\'s communication strategy.

Market Research:

• Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.

• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.

We\'re looking for you if you:

• Have a Proven Track Record: Minimum of 3 years of work experience in marketing, with a deep understanding of the UAE market.
• Are a Relationship Builder: Strong interpersonal skills to maintain and develop client relationships.
• Are a Team Player: Experience in managing and leading a team, with the ability to provide constructive feedback.
• Are Analytical: Ability to review and interpret performance data to drive decisions.
• Are Creative: Skill in creating compelling content and innovative strategies.
• Are Organized: Ability to manage multiple projects and deadlines effectively.
• Are a Communicator: Excellent verbal and written communication skills in English

If you are ready to take on a challenging and rewarding role where you can make a significant impact, apply now !!Benefits

• Annual bonus based on performance

Antal International