Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\'s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role
The Real Estate Development Marketing Manager is responsible for planning and implementing marketing strategies to promote AFRE assets. The primary goals are to drive business growth, attract customers (leasing or sales), and enhance brand awareness. This role involves collaborating closely with our development, malls and assets teams, graphic designers, and external agencies (media and creative) to create compelling B2B and B2C 360-degree marketing campaigns and materials. The Marketing Manager will also oversee the creation of campaigns and collaterals for regional markets as required.What you will do
- Management of local and regional development marketing campaigns for AFRE (all asset classes) to effectively position and promote new assets across paid media channels.
- Conduct market research to identify opportunities and threats and adjust strategies accordingly.
- Promotion of AFRE assets and product launches across owned media channels. These include OOH (gantries/unipoles), in mall, social media, website.
- Lead the development and execution of B2B and B2C marketing campaigns, ensuring they are aligned with overall business goals.
- As and when required, support on launch events for various projects ensuring all events meet brand requirements.
- Support finalising AFRE brand guidelines regionally and ensure brand identity and philosophy are always protected.
- Management of brand on ground and at construction sites (Flags/Construction Fences/Signage/Wayfinding).
- Oversee the creation of marketing materials, including brochures, advertisements, social media content, and other promotional assets.
- Management, writing and working with designer to create presentations and B2B promotional collaterals when required.
- Manage the track marketing budget, ensuring cost-effectiveness of media plans & any production.
- Monitor, analyse, and report on the performance of marketing campaigns using KPIs to measure effectiveness and inform future strategies.
- Tailor marketing campaigns to fit regional markets, ensuring local relevance and impact.Requirements: Required Skills to be successful
- Experience in real estate marketing, with a particular emphasis on campaign specialization, is a must.
- Possesses extensive experience in campaign management and event launches, promotions and media, online marketing, brand management, budget management, and agency management.
- Excellent communicator with good interpersonal skills.What equips you for the role
- Minimum 8 to 12 years of experience in Marketing Management working with real estate developers with mix of agency background.
- Bachelor\'s degree/University degree or equivalent in Marketing.About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.ABOUT THE COMPANYEstablished in the 1930\'s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940\'s and 50\'s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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