As a seasoned Marketing Manager, you will be responsible for overseeing and executing marketing initiatives across both traditional and digital channels. Your strategic input will be crucial for the firm\'s growth and success in a competitive industry.
Develop and implement a comprehensive marketing strategy aligned with overall business objectives
Set the strategy, manage the budget, and oversee execution of traditional marketing efforts including corporate events, PR, traditional media and partnerships
Manage digital marketing campaigns encompassing SEO, SEM, social media, content marketing, email marketing, and performance marketing
Analyze and report on the ROI and impact of both traditional and digital marketing initiatives
Develop a CRM strategy, conduct market research, and identify key customer segments
Oversee the creation of engaging content such as blog posts, articles, and case studies to position the firm as a thought leader
Manage and enhance the firm\'s social media presence
Work closely with senior leadership on brand strategy, website content, and tone of voice
Plan and execute marketing events such as industry conferences, webinars, and networking events
Pivotal role in shaping and executing the marketing strategy for a global firm|Encompassing digital/traditional, performance marketing, branding and execution
4+ years of experience in a similar marketing role
Proven track record in managing a mix of traditional and digital marketing channels in a B2B industry
Strong ability to optimize ROI across various marketing initiatives
Experience in developing and executing comprehensive marketing strategies
Ability to multitask and manage marketing projects from conception to execution
Excellent communication and collaboration skills
Experience in the professional services or hospitality industry is a strong advantage
An International firm with a Middle East presence for more than 20 years is seeking an ambitious Marketing Manager to shape and execute its marketing strategy. This role will involve a balanced focus on traditional marketing channels (60%) and digital marketing (40%), to enhance brand visibility and generate new business opportunities.
Key role working with senior leadership to define local marketing strategy
Opportunity to work with an MNC in a truly multi-cultural environment