Job Description

The Club

Gulf United are one of the most exciting football brands in the region that prides itself on providing opportunities. We have professional First Teams in the UAE First Division and UAE Third Division, the fastest growing football academy in Dubai and we are the #1 scholarship provider in the MENA region. We have ambitions to be a world-renowned football brand.

We are a family club that focus on football development and human development. We strive to create a positive environment where our players and staff can consistently develop and grow.

Role Description(s): Marketing Manager

• Managing the Gulf United FC brand & social channels
• Lead the creation of fully integrated, creative campaigns for products and services across all channels to drive engagement and sales in line with brand guidelines
• Conception & excution of end-to-end campaigns with the support of the Gulf United Media Team, in line with the brand feel
• Generate leads for the four main departments within the club; First Team, Academy, Scholarships and Residential Programme
• Supporting our partners and sponsors with creative campaigns and ensuring their brand guidlines are respected within those campaigns.
• To understand the needs of the four main departments within the club; First Team, Academy, Scholarships and Residential Programme
• Analyse the performance of the campaigns to ascertain return on investment and inform future campaign decisions, value propositions and channel usage
• Ensuring brand guidleines are met across all internal and external communications
• Managing the marketing team to deliver marketing strategy and support meeting KPI's.
• Support the Media team in managing their own workload, setting realistic deadlines and managing internal expectations and processes.
• Provide creative direction and concise briefs for both the in-house marketing team to ensure the best use of time and budget.
• Ensure the Marketing department is fully integrated with other key areas of the business and delivers a coherent, consistent experience, to the highest possible standards, for players, families and fans across all touch points
• Identify new product development opportunities to drive innovation and growth for the club
• Exploring new opportunities for international coverage
• Any other reasonable duties

Knowledge, Skills and Experience

• Experience planning and leading campaigns, being organised is key
• Knowledge of major social media platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn
• Proficient in Adobe Creative Cloud - Photoshop, Lightroom, Premier Pro etc
• Able to execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
• Ability to translate audience research and insights into powerful recommendations, effective marketing plans, and clear campaign briefs
• Skilled in the use of analytical tools to measure campaign performance/effectiveness toward agreed departmental Key Performance Indicators (KPI's)
• Managing budgets, campaign analysis and tracking/monitoring procedures

What do characters do we look for?

• Innovative
• Creative
• Organised
• Ambitious
• Driven
• Passion for football

Job Details

All successful applicants will receive a working visa, full training & induction and necessary equipment provided.

Job Type: Full-time

Days: 6 days per week

Salary: 10,000 - 12,000AED per month - dependent on experience

Past experience working within a marketing enviorment is essential.

Past experience working within a sports or urban brand is desirable

Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month

Application Question(s):

• Have you worked in Football or Sports Marketing in the past?
• Do you have experience managing a marketing team in the past?