JOB DESCRIPTION:About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve peoples health. Were always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:xc2xb7 Career development with an international company where you can grow the career you dream of .xc2xb7 A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.xc2xb7 A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.Marketing Manager EEMENAThis position works out of our UAE location in the Abbott Rapid Diagnostics Infectious DiseasesMAKING A DIFFERENCE IN GLOBAL HEALTHCAREWe are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.DescriptionThe primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local markets, in particular KSA, Egypt, Poland and Czechia, and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.What You'll Do-Development of local commercial, marketing and promotional plans:Develop regional marketing plans in alignment with the regional and global plansDeliver and regularly track the execution of the marketing initiatives on the planManage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence ManagerManage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.Customer Centricity and deep understanding of regional markets:Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)Customer focus group meetings and surveysProduct features/benefits, product utilization and customer insightsCompetitor intelligenceMarket dynamics (growth/decline key drivers, PESTLE analysis)Routine participation in strategy alignment and sales effectiveness:Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)Routine participation in sales effectiveness:Roll-out marketing plans and sales tactics at sales meetingsExecute, track and report progress of annual tactical plansTrack and monitor business figures and take actions to improve the business outcomeSupport the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win-rate.Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goalsCollaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales processConduct business analysis and monitor key performance indicatorsMonitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leadersParticipation to ad-hoc regional, special projectsRequirementsActs ethically and professionally, representing the company values alwaysProficiency using Microsoft Office pack & other (SharePoint, CRM, etc.)Natural inspirational leader who can energize and align a cross-functional team to deliver the business goalsStrong focus in understanding and extracting customer valueBalanced mix of strategic and tactical focusHigh level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomesHigh capacity for fast learningPositive mindset and collaborative attitude to bring down barriers for goalsAbility to travel up to 40% of the time (nationally and internationally)Customer engagement, in-field support, 30% of the time.Required background & expertiseProven minimum 7 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an assetProven knowledge of the healthcare system in the regional & local marketsProven marketing and sales success track record, with strengths in both strategic and tactical managementMaster or equivalent in Marketing or in the field of Biological Sciences degree preferredProven ability to deliver goals in a fast-paced, matrixed organizationProven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levelsProficiency in spoken and written English, any additional language spoken in the region is considered an asset.Full proficiency in local language of the largest country in the clusterIT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an assetFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY: Marketing SupportDIVISION: ID Infectious DiseaseLOCATION: United Arab Emirates Dubai : Ubora Tower2ADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Yes, 50 % of the TimeMEDICAL SURVEILLANCE: Not ApplicableSIGNIFICANT WORK ACTIVITIES: Not Applicable