Job Description

We are a leading property management company based in Dubai, specializing in the hotel, hospitality and holiday home industries. As part of our continued growth and expansion, we are looking for a dynamic, creative, and results-driven Marketing Manager to join our team.

Job Overview:

We are seeking an experienced and passionate Marketing Manager to lead and implement marketing strategies that elevate our brand presence and drive business growth. The ideal candidate will have a background in either real estate, holiday home rentals, hospitality, or the hotel industry and possess a blend of both digital and offline marketing expertise. The Marketing Manager will oversee all marketing efforts and be responsible for crafting campaigns that attract, engage, and convert customers, while also promoting our services to a diverse clientele.

Key Responsibilities:

Marketing Strategy Development & Execution

Develop and implement comprehensive marketing strategies to increase brand visibility, generate leads, and improve customer retention. Identify target markets, understand customer needs, and position the company's services effectively. Drive campaigns across multiple platforms, including online, social media, print, and outdoor advertising, ensuring consistency of the brand's message.

Digital Marketing Leadership

Manage and optimize online marketing channels, including social media platforms, email marketing, Google Ads, SEO, SEM, and content marketing. Lead the creation and execution of digital ad campaigns to maximize lead generation and sales opportunities. Use data analytics tools to track, measure, and report on the success of digital campaigns and adjust strategies accordingly.

Offline Marketing & Branding

Plan and execute offline marketing strategies, including print media, events, and partnerships with industry influencers and local businesses. Oversee the creation of marketing collateral (brochures, flyers, banners, etc.) to promote the company's services to potential clients. Organize and manage events such as open houses, property tours, and client meetups to build brand awareness and foster relationships with key stakeholders.

Market Research & Competitor Analysis

Conduct market research to identify trends, customer behavior, and competitor strategies. Provide actionable insights to senior management on industry developments and emerging market opportunities.

Team Collaboration & Budget Management

Collaborate with sales, customer service, and other departments to ensure seamless execution of marketing initiatives. Manage the marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.

Customer Relationship Management (CRM)

Utilize CRM systems to manage customer databases and ensure personalized communication with prospective and existing clients. Implement strategies to increase customer satisfaction, loyalty, and repeat business.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Minimum of 2 years of marketing experience in the real estate, holiday home rental, hospitality, or hotel industry. Proven track record of successful digital and offline marketing campaigns, including social media management, content creation, SEO, PPC, and print media. Strong understanding of the Dubai real estate market, customer segments, and industry trends. Excellent communication, leadership, and interpersonal skills. Creative mindset with the ability to think outside the box and generate innovative marketing ideas. Proficient in marketing tools (Google Analytics, CRM systems, Adobe Creative Suite, etc.). Ability to work independently, as well as part of a team, and meet deadlines in a fast-paced environment. Fluent in English (Arabic proficiency is a plus).
Job Type: Full-time

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Required)
Experience:

hotel, hospitality or real estate: 2 years (Required)
Location:

* Dubai (Required)