Job Description

In a Tourism Destination Management Company (DMC), a Marketing Manager plays a crucial role in promoting the company's services, destinations, and experiences to potential clients. Here are the typical job roles and responsibilities of a Marketing Manager in a DMC:

1. Market Research & Analysis:

Conduct in-depth research to understand market trends, customer preferences, and competitors. Analyze data to identify target markets and customer demographics.
2. Brand Development & Management:

Build and maintain the DMC's brand identity and positioning. Ensure that all marketing materials and campaigns are aligned with the brand image.
3. Campaign Strategy & Planning:

Develop marketing strategies for promoting destinations, tours, and packages. Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.
4. Digital Marketing & Online Presence:

Oversee the company's digital marketing efforts, including social media, website, email campaigns, and online advertising. Ensure the website is optimized for search engines (SEO) and user experience (UX). Manage online reputation and customer engagement on social media platforms.
5. Content Creation & Management:

Develop and coordinate content for marketing materials, brochures, blogs, newsletters, videos, and social media posts. Collaborate with content creators, designers, and photographers to produce high-quality promotional content.
6. Partnership & Collaboration:

Build relationships with tourism boards, hotels, airlines, local attractions, and other key partners to enhance offerings. Collaborate with influencers, bloggers, and media to increase brand visibility.
7. Sales & Lead Generation:

Work closely with the sales team to generate leads and convert inquiries into bookings. Create and manage promotional offers and discounts to attract customers.
8. Event Management & Promotions:

Organize and attend trade shows, exhibitions, and industry events to promote the company's services and network with potential partners. Plan and execute promotional events such as tours, webinars, or travel workshops.
9. Budget Management:

Develop and manage the marketing budget, ensuring efficient allocation of resources for campaigns and activities. Track the ROI (Return on Investment) of marketing initiatives and adjust strategies as necessary.
10. Reporting & Analytics:

Monitor and analyze the performance of marketing campaigns, making adjustments as needed. Prepare regular reports on campaign results, customer acquisition, and overall marketing effectiveness.
The Marketing Manager in a DMC typically works in a dynamic environment and requires strong strategic thinking, creativity, and communication skills to effectively promote the destinations and services offered.

Job Types: Full-time, Permanent

Pay: AED2,500.00 - AED4,000.00 per month

Experience:

Marketing Manager in same field: 2 years (Required)
Application Deadline: 23/02/2025