About the job Marketing ManagerOur client is a Dubai-based dessert and coffee delivery service that has been sharing sweet memories since 2019. They offer a variety of desserts, including O truffle, Date Pudding, Chocolate Fudge Brownies, and provide catering services tailored to events, complete with delivery and setup.Job Summary: We are seeking an experienced and innovative Marketing Manager to lead and execute our marketing strategies in the Food & Beverage industry. The ideal candidate will have a minimum of 8 years of experience and be responsible for advertising, public relations, branding, and concept creation. This role is critical in enhancing brand visibility, driving customer engagement, and positioning the company as a market leader.Key Responsibilities: * Advertising and Campaign Management:
Develop and implement effective advertising strategies to enhance brand awareness and market reach.
Manage digital and traditional advertising campaigns, ensuring alignment with brand objectives.
Monitor and optimize campaign performance using analytics and customer feedback.
Public Relations (PR):
Build and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Develop and distribute press releases, manage media inquiries, and coordinate interviews.
Organize and oversee PR events, product launches, and other promotional activities.
Branding and Identity:
Establish and maintain a consistent brand image across all marketing channels.
Oversee the creation of brand guidelines and ensure adherence to them in all marketing materials.
Conduct market research to identify trends, insights, and opportunities for brand differentiation.
Concept Creation and Development:
Lead the ideation and development of innovative marketing concepts and campaigns.
Collaborate with product development teams to align marketing initiatives with new product launches.
Design and implement creative strategies to enhance customer engagement and loyalty.
Team Leadership and Collaboration:
Manage and mentor a team of marketing professionals to achieve departmental goals.
Work closely with sales, operations, and product teams to ensure cohesive marketing efforts.
Coordinate with external agencies, vendors, and partners to execute marketing projects.
Budget Management:
Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
Track expenses and provide regular reports to senior management on ROI and performance metrics.
Analytics and Reporting:
Monitor key performance indicators (KPIs) and generate insights to refine marketing strategies.
Prepare and present marketing performance reports to stakeholders and management.
Qualifications and Skills:
Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
Minimum of 8 years of marketing experience, with at least 3 years in a managerial role within the Food & Beverage industry.
Proven expertise in advertising, public relations, branding, and concept creation.
Strong leadership, project management, and analytical skills.
Excellent communication and interpersonal skills.
Proficiency in marketing tools, analytics platforms, and MS Office applications.