JOB TITLE
Marketing Manager | MAF Retail | Corporate Head OfficeROLE SUMMARY
The Marketing Manager leads the marketing strategy for the Retail Discount business, focusing on brand building, customer growth, and value-driven marketing campaigns. They shape the brand's voice in a competitive market using digital marketing, traditional advertising, and customer engagement to increase visibility, loyalty, and sales.ROLE PROFILE

• Define and implement the marketing vision for the company, positioning our discount retail offerings in the market as a value-oriented solution.
• Create a compelling brand story that resonates with cost-conscious consumers.
• Lead the development and execution of multi-channel marketing campaigns, including digital (social media, email, SEO, SEM), traditional media (print, radio, TV), and in-store promotions. Ensure campaigns are aligned with business objectives, customer ne
• Drive customer acquisition efforts through lead generation, promotions, and partnerships.
• Develop retention strategies, including loyalty programs, personalized offers, and targeted communications, to build long-term customer relationships.
• Work closely with the sales, operations, and product teams to ensure marketing strategies are aligned with business goals. Support retail operations by providing marketing materials, in-store activations, and promotional strategies to drive foot traffic
• Oversee the development and execution of a strong online presence across social media platforms, websites, and e-commerce channels. Utilize analytics to assess performance and continuously optimize strategies for maximum engagement and conversions.
• Manage the marketing budget, ensuring resources are allocated efficiently and effectively to deliver the highest possible impact. Track campaign performance, analyze metrics, and adjust tactics to meet KPIs.

REQUIREMENTS

• Bachelorxe2x80x99s degree in marketing, Business, or a related field.
• Minimum of 5 years of proven experience in marketing, with a focus on brand communication, media planning and digital marketing.
• Strong written and verbal communication skills in English and Arabic.
• Demonstrated experience as a Marketing Manager, ideally within the food industry or retail sector, with a deep understanding of marketing strategies specific to the FMCG market

WHAT WE OFFER

• At Majid Al Futtaim, wexe2x80x99re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. Wexe2x80x99re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 43,000 diverse and talented colleagues, all guided by our Leadership Model.

Majid Al Futtaim