Line of Service Internal Firm ServicesIndustry/Sector Not ApplicableSpecialism IFS - Clients & MarketsManagement Level Manager & Summary Position Summary The Tech Marketing Manager will drive brand identity and positioning for PwC's Technology Consulting practice in the Middle East, focusing on Cybersecurity, Digital Trust, and Public Safety. In collaboration with Technology Consulting and M&C teams, this role will produce thought leadership content, support business development, and execute marketing initiatives across key business topics in core tech, ensuring alignment with strategic business objectives.Primary duties and responsibilities:
Develop and execute targeted marketing strategies for core tech areas that align with PwCs business objectives.
Lead multi-channel campaigns (digital, social, events) to enhance brand positioning, ensuring projects are completed on time and within budget.
Collaborate across teams to deliver cohesive marketing efforts and elevate PwCs market presence.
Leverage Salesforce and Salesforce Marketing Cloud to track campaigns and client engagement, making data-driven adjustments.
Use project management tools like Asana to manage workflows for efficient project execution.
Monitor industry trends and emerging technologies to maintain a competitive edge in marketing strategies.
Create high-quality content, including thought leadership articles, client stories, and case studies, to position PwC Middle East as a market leader.
Promote and manage sector-specific events, ensuring alignment with larger campaigns.
Analyse campaign performance to optimise strategies and support informed decision-making.
Maintain consistent, impactful brand messaging across all marketing channels.
Knowledge, skills, and abilities Education
Bachelors degree in marketing, communications, or a related field
Language
Fluency in spoken and written English, proficiency in Arabic is an advantage
Overall Experience
5-10 years of B2B marketing experience, with a focus on technology
Specific Experience
Proven track record in a marketing function, with a strong emphasis on delivering results
Minimum of 2+ years of experience in the Professional Services Industry, ideally within a top-tier Big 4 firm, specialising in PR, Communications, or Marketing
Industry experience within the Middle East is highly preferred
Expertise in content marketing and thought leadership
Proficiency in Salesforce, Salesforce Marketing Cloud, Microsoft tools and Asana.
Proven experience working with cross-functional teams to deliver coordinated and integrated marketing strategies
Strong analytical skills with a data-driven approach, enabling informed decision-making based on performance insights
Knowledge of the latest technologies and trends in Financial Services and Digital Industries
Excellent communication, project management, and organisational skills
Knowledge and Skills
In depth knowledge of Marketing and Branding principles
In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
Strong knowledge of new and traditional marketing channels
In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
Commercial awareness
Knowledge of business planning and budgeting
Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organisation in diverse forums
Subject matter expertise in marketing and branding
Knowledge of monitoring effectiveness of marketing campaigns
Solid knowledge of corporate reputation and business ethics
Knowledge in online media, social media Marketing, and developing user friendly digital platforms
Excellent Marketing research skills and conducting competitive intelligence analysis
Good project management skills
Excellent leadership and interpersonal skills
Significant personal presence, enabling successful interaction directl
Minimum years experience required
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Additional application instructions
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Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank, certifications not specified)Required SkillsOptional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}Desired Languages (If blank, desired languages not specified)Travel Requirements Up to 20%Available for Work Visa Sponsorship? YesGovernment Clearance Required? YesJob Posting End Date