Marketing Manager

Dubai, United Arab Emirates

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Job Description

Job description.We\'re seeking a results-oriented Marketing Manager with a deep understanding of Out-of-Home advertising to join our client\'s growing team.You\'ll play a key role in developing and executing strategic marketing campaigns that leverage OOH channels to drive brand awareness, engagement, and ultimately, business growth.You\'ll Be Responsible For:OOH Campaign Strategy & Development:

Develop comprehensive OOH marketing campaigns, including strategy, media planning, budget allocation, and creative direction.
Conduct thorough market research to identify the most effective OOH placements for reaching our target audience.
Negotiate competitive rates and contracts with OOH vendors and media owners.
Stay up-to-date on the latest trends and innovations in OOH advertising technology and formats (digital billboards, transit advertising, etc.).

Campaign Execution & Measurement:

Oversee the execution of OOH campaigns, ensuring adherence to brand guidelines and creative vision.
Manage and monitor campaign performance metrics (impressions, reach, engagement) to measure ROI and optimize future campaigns.
Work closely with internal teams (design, production, analytics) to ensure seamless campaign execution.
Generate reports and analyze data to demonstrate the impact of OOH campaigns on brand awareness and business objectives.

Integrated Marketing Strategy:

Develop cohesive marketing campaigns that integrate OOH advertising with other marketing channels (digital, social media, PR) for a holistic brand experience.
Collaborate with other marketing team members to ensure all marketing efforts are aligned and achieve unified brand messaging.

Brand Management & Awareness:

Play a key role in building and strengthening brand awareness through strategic marketing initiatives with a focus on OOH channels.
Conduct competitive analysis and track industry trends to stay ahead of the curve and maintain brand relevance.

Please note that MCG Talent can only respond to those candidates that we feel meet the criteria laid out by our client.

MCG Talent

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