Job Description

As a Marketing Manager in the real estate industry, you will be responsible for developing and executing marketing strategies to promote our real estate listings, enhance brand visibility, and drive lead generation. You will work closely with the sales team, developers, and other stakeholders to create and implement effective marketing campaigns.

Key Responsibilities:

1. Marketing Strategy Development:

- Develop and implement comprehensive marketing plans for real estate properties.

- Analyze market trends and competition to identify opportunities and threats.

- Create strategies to target specific buyer or tenant demographics.

2. Property Promotion:

- Prepare marketing materials such as brochures, flyers, and digital content to showcase properties.

- Coordinate photography, videography, and virtual tours for property listings.

- Ensure accurate and appealing property descriptions.

3. Online and Offline Marketing:

- Manage online advertising campaigns through platforms like Google Ads, Facebook Ads, and real estate websites.

- Plan and execute offline marketing initiatives such as open houses, property expos, and direct mail

Campaign's

4. Digital Marketing:

- Optimize property listings for search engines (SEO) to increase online visibility.

- Oversee email marketing campaigns and maintain a database of potential buyers and tenants.

- Manage social media accounts to engage with the audience and promote listings.

5. Brand Building:

- Maintain and enhance the company's brand image within the real estate market.

- Develop and enforce branding guidelines for consistency.

6. Market Research:

- Stay updated on real estate market trends, demographics, and consumer preferences.

- Use market research to tailor marketing strategies and messaging.

7. Lead Generation:

- Implement lead generation strategies to attract potential buyers, sellers, or tenants.

- Track and analyze the effectiveness of lead generation efforts.

8. Budget Management:

- Create and manage marketing budgets for various projects and campaigns.

- Monitor expenses and ensure cost-effective marketing solutions.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

- Proven experience in real estate marketing, with a track record of successful property promotions.

- Strong knowledge of digital marketing, SEO, social media, Google ad word ,Google analytics and advertising platforms.

- Excellent communication and interpersonal skills.

- Creative thinking and ability to develop innovative marketing strategies.

- Proficiency in marketing software and tools.

- Strong project management skills.

- Real estate industry knowledge and understanding of local market dynamics.

A Marketing Manager in the real estate industry should be adaptable, results-driven, and have a deep understanding of both the real estate market and marketing strategies to effectively promote properties and drive business growth.

Job Type: Full-time

Pay: AED7,000.00 - AED10,000.00 per month

Experience:

• Real Estate Marketing: 1 year (Required)