Job Description

Job Summary: The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. This role requires a mix of creativity, analytical skills, and a deep understanding of market trends and consumer behavior.

Key Responsibilities:

• Marketing Strategy:
• Develop and implement comprehensive marketing strategies to create awareness, generate leads, and drive conversions.
• Analyze market trends and competitive landscape to identify opportunities and threats.
• Campaign Management:
• Plan, execute, and oversee marketing campaigns across various channels including digital, print, and events.
• Coordinate with creative teams to produce marketing collateral such as brochures, websites, and social media content.
• Budget Management:
• Manage the marketing budget and ensure all marketing activities are cost-effective.
• Track and report on the performance of marketing campaigns against KPIs and ROI.
• Brand Management:
• Maintain and enhance the company's brand identity and ensure consistent messaging across all marketing channels.
• Develop and manage public relations efforts to increase brand visibility.
• Digital Marketing:
• Oversee the company's online presence, including website management, SEO/SEM, email marketing, and social media.
• Use data analytics to measure the effectiveness of online campaigns and make data-driven decisions.
• Team Leadership:
• Lead, mentor, and develop a high-performing marketing team.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment and integration of marketing strategies.
• Market Research:
• Conduct market research to identify customer needs, preferences, and behaviors.
• Utilize customer feedback and data to refine marketing strategies.
• Content Creation:
• Oversee the creation of engaging and relevant content for various platforms including blogs, newsletters, and social media.
• Ensure all content aligns with the brand voice and marketing objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, including SEO, SEM, PPC, and social media.
• Excellent communication, leadership, and project management skills.
• Proficient in marketing software and tools such as Google Analytics, CRM systems, and content management systems.
• Ability to analyze data and make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.

Job Type: Full-time

Pay: AED3,000.00 - AED7,000.00 per month