Job Description

PURPOSE OF POSITION



Develop and implement the Pizza Hut marketing strategies and marketing calendar with specific responsibility for delivering approved sales and profit targets.


DIMENSION OF POSITION



System: Position has direct impact upon Pizza Hut MEP sales


Total Stores: Currently 492 Restaurants


Organizations Supported:
Pizza Hut Marketing team, Franchisee and Marketing Vendors in the region





Organizations: Pizza Hut MEP (Middle East & Pakistan)


Position requires ~ 30% planned travel


PRINCIPAL DUTIES AND RESPONSIBILITIES


• Achieve Same Store Sales targets by uncovering consumer insight, accelerate development of major NPD initiatives and execution of the 24 month BYA calendar and achieving full alignment with Franchisee partner.
• Lead, develop and manage an accelerated NPD pipeline to achieve business growth and brand health objectives.
• Plan and execute test markets/Ops shakedowns to prove potential of NPD initiatives and ensure executional excellence.
• Identify opportunities to grow brand through new CUOs and value propositions to drive increased ticket value and/or number of transactions
• Business partners markets supporting and influencing their plans to ensure marketing calendar and activities serves our joint growth objectives
• Partnering FIT team in developing a food pipeline for the future that is on strategy, centered around customer needs and emerging trends
• Responsible for ensuring Pizza Hut menu and pricing architecture is cohesive and rooted in sound consumer insights
• Responsible for development and execution of Pizza Hut Delivery related programs and windows
• Responsible for development, implementation and analysis of marketing strategies, budgets, programmes, new product development and calendar management.
• Support development of advertising, merchandising and promotions expenditure to ensure budget compliance in partnership with franchisee
• Responsible for designated advertising programmes including liaison with Advertising Agency and monitoring of all aspects of programme (proofs, artwork, etc) in partnership with franchisee
• Development, implementation and analysis of marketing programmes across high end meals.
• Consult and liaise with field operations (and other Departments) to enable effective execution and maximisation of marketing/sales programs. Manage marketing support for field activities designed to achieve sales and profit objectives.
• Manage and co-ordinate associated product development activities, making specific recommendations on new products, line extensions, packaging changes, etc.
• Manage and approve all associated advertising and sales promotion activities and material in partnership with franchisee.
• Manage and approve all associated market research projects and maintain an overall research program that encompasses advertising research, market potential, consumer attitudes, competitor information, etc., in line with MRD guidelines in partnership with franchisee and Consumer Insight Manager.
• Provide input to strategic planning process, periodic review and update of strategic plans.
• Attend Pizza Hut Marketing Meetings providing timely leadership and advice on marketing, sales and public relations activities.
• Ensure that all marketing activities comply with local legislative requirements, eg., trademark protection, trade practices, etc.
• Undertake designated research projects.
• Other duties as required.


POSITION IMPACT:



Major Problems


• Position involves influencing and aligning franchise partners to the overall strategy and direction laid out by YUM Leadership Team
• Position involves many projects and tasks running concurrently - therefore an ability to prioritize and organize work is essential.
• The industry runs at a very fast pace - therefore a sense of urgency plus the ability to meet deadlines under pressure is essential.
• Dedicated time required to be spent on strategic initiatives - therefore the ability to effectively utilise time management.


Sources of Support


• Marketing Head, Pizza Hut MEP - direction, prioritisation, approval.
• Other members of the marketing department - co-operation, technical advice.
• External Agencies - advertising, media planning/buying, research, public relations.
• Other Departments - co-operation, technical advice.


CONTACTS



Internal


• Marketing Director, direction, prioritisation, approval.
• Other members of the marketing department - co-operation, technical advice.
• Other Departments - co-operation, technical advice.


External


• Marketing Leaders of Franchise Partners
• Advertising, media planning/buying, research, public relations.


Specialised or Technical Knowledge/Skills


• Tertiary degree level qualification essential, with major in marketing or business related discipline preferred.
• Minimum 5 years marketing experience essential, preferably in an FMCG / Food Retail environment.
• Excellent interpersonal and communication skills. Must be able to articulate clearly and concisely in written and oral form.
• High work ethic essential.
• Sound planning and organising skills.
• Sense of urgency
• Ability to work as part of a team
• Cultural sensitivity as working across several boundaries
• Be willing to travel at least 30-40% of time


Region Specific


• Must have an appreciation for living and working in the Middle East; be supported by immediate family (if applicable) who will cherish living and working in this part of the world.
• Have broad appreciation and capability to promote cultural, gender and religious diversity in the Middle East where most partners belong to Muslim faith.
• Role requires extensive travel within the Region with International travel beyond the region required often - expected travel 30% of time.
• Weekends in most markets are Friday / Saturdays - while Company respects individuals' personal time, nature of retail business and dealing with partners consistent with local community practice would sometimes require the incumbent to spend time on business during weekends / late evenings