Requirements: Bachelors degree in marketing, communications, or related field; advanced degree or relevant certifications preferred.Proven experience in marketing roles within the beauty or retail industry, with a focus on omnichannel marketing strategies and brand building.Previous experience in managing teamsDeep understanding of digital marketing strategies and platforms, e-commerce best practices, and retail marketing tactics.Creative mindset with a passion for storytelling, brand building, and consumer engagement.Strong analytical skills and proficiency in marketing analytics tools to track and measure campaign performance.Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities and market dynamics.Genuine enthusiasm for indie beauty, creativity, and innovation, with a commitment to driving positive change in the industry.Arabic language a plus Responsibilities:Develop and refine brand positioning, messaging, and identity that align with our mission, values, and target audience.Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, email, influencer collaborations, events, and PR.Collaborate with creative teams to develop engaging campaign concepts, content, and assets that showcase our product innovation and brand personality.Collaborate with the Ecommerce teams to develop digital marketing strategy to increase brand visibility, traffic, and conversions.Develop and implement marketing initiatives to drive foot traffic to our retail stores, enhance the in-store experience, and increase sales conversion rates.Plan and execute product launch strategies, including pre-launch teasers, influencer seeding, and post-launch promotions, to generate excitement and drive sales.Develop and execute social media strategies to build a strong brand presence, engage our community, and cultivate brand advocates.Oversee the creation of compelling content across various channels, including social media, blog posts, videos, and product descriptions, that aligns with our brand voice and resonates with our audience.Stay informed about industry trends, market dynamics, and consumer preferences through ongoing market research and competitive analysis.Monitor and analyse key performance metrics and KPIs to evaluate the effectiveness of marketing initiatives and campaigns.Collaborate closely with cross-functional teams, including product development, sales, operations, and customer service, to ensure alignment and integration of marketing efforts with overall business goals.Manage and mentor a team of marketing professionals, providing guidance, support, and inspiration to foster a collaborative and high-performing culture.

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