Responsibilities:
Marketing Strategy and Planning:
Develop and implement comprehensive marketing strategies to support the companys business objectives.Plan and oversee the execution of marketing campaigns across various channels, including digital, print, and in-store.Monitor market trends, competitor activities, and customer insights to inform marketing strategies.Brand Management:
Maintain and enhance the brands image and reputation through consistent messaging and high-quality marketing materials.Ensure all marketing activities align with the brands values and aesthetics.Develop and manage brand partnerships and collaborations to enhance brand visibility.Digital Marketing:
Oversee the companys online presence, including the website, social media, and email marketing campaigns.Develop and execute digital marketing strategies to drive traffic, engagement, and conversions.Utilize SEO, SEM, and other digital marketing tools to optimize online performance.Content Creation and Management:
Oversee the creation of engaging content for various platforms, including blog posts, social media updates, newsletters, and promotional materials.Manage the content calendar to ensure timely and relevant content delivery.Collaborate with designers, photographers, and other creative professionals to produce high-quality marketing materials.Event Planning and Execution:
Plan and execute marketing events, including product launches, exhibitions, and in-store events.Coordinate with the sales and merchandising teams to ensure seamless event execution.Evaluate event success and gather feedback to improve future events.Market Research and Analysis:
Conduct market research to identify new opportunities and understand customer preferences.Analyze marketing campaign performance and provide regular reports to senior management.Utilize data to make informed decisions and optimize marketing strategies.Team Leadership and Development:
Lead and manage the marketing team, providing guidance, support, and professional development opportunities.Foster a collaborative and creative work environment.Conduct regular performance reviews and provide constructive feedback.
Qualifications:
Bachelors degree in Marketing, Business Administration, or a related field; a Masters degree is preferred.Minimum of 5 years of experience in marketing, preferably in the luxury retail sector.Proven track record of developing and executing successful marketing campaigns.Strong understanding of digital marketing, social media, and content marketing.Excellent communication, organizational, and project management skills.Creative thinker with the ability to develop innovative marketing strategies.Proficiency in marketing software and tools, including CRM systems and analytics platforms.Fluency in English is required; knowledge of Arabic is an advantage.

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