Are you passionate about beauty marketing and ready to lead the brand strategy for Watsons across the GCC? As a Marketing Manager - Beauty, you will drive innovative campaigns, digital strategies, and PR initiatives to elevate Watsons\' presence in the region. This is an exciting opportunity to collaborate with global teams, oversee multi-channel marketing execution, and shape the future of beauty retail in the Middle East.Job Location: Dubai, United Arab Emirates
Job Industry: Retail - Beauty
Job Function: Marketing & Brand Management
Salary: Negotiable
Gender: AnyKey Responsibilities:
- Define and execute the annual marketing strategy for Watsons in the GCC, ensuring alignment with brand guidelines and objectives
- Collaborate with Watsons' HQ to manage the marketing calendar, campaign activations, and performance assessments
- Develop and oversee creative briefs, ensuring all marketing materials meet brand standards
- Plan and coordinate in-store and mall activations, promotional calendars, and customer engagement initiatives
- Monitor competitor activities and provide insights to refine marketing strategies
- Manage budgets effectively, ensuring all marketing spend aligns with business objectivesDigital Marketing:
- Lead the paid and earned digital strategy, working closely with Watsons' HQ, performance marketing teams, and local agencies
- Develop engaging regional digital campaigns, overseeing content strategy, production, and execution
- Customize campaigns to connect with the GCC audience while maintaining brand consistency
- Work with the e-commerce team to enhance brand visibility and drive traffic to online platforms
- Track digital performance, analyze campaign effectiveness, and provide reports with insightsPublic Relations and Events:
- Manage PR efforts, influencer collaborations, and gifting strategies to maximize brand exposure
- Oversee media relationships and product placements in coordination with PR agencies
- Plan and execute brand events, ensuring seamless coordination and impactful results
- Provide post-event analysis and reports to measure success and improve future activationsRequired Skills and Experience:
- 3-4 years of experience in a Marketing Manager role, ideally within the beauty sector
- Strong digital marketing and PR expertise
- Excellent analytical and strategic thinking skills with the ability to generate actionable insights
- Ability to manage multiple tasks, work under pressure, and meet deadlines
- Strong communication skills in English; Arabic is a plusWhat We Offer:
- A dynamic and creative role in a fast-growing beauty retail brand
- Career growth opportunities within Al-Futtaim Group
- A collaborative and innovative work environmentAbout the Company:
Al-Futtaim Group is a leading regional business with operations spanning retail, automotive, financial services, real estate, and healthcare. With a presence in over 20 countries, Al-Futtaim Group partners with some of the world\'s most prestigious brands to deliver excellence and innovation across industries.If you are ready to take your marketing career to the next level in the beauty industry, apply today!Job Title Marketing Manager - Beauty
Are you passionate about beauty marketing and ready to lead the brand strategy for Watsons across the GCC? As a Marketing Manager - Beauty, you will drive innovative campaigns, digital strategies, and PR initiatives to elevate Watsons\' presence in the region. This is an exciting opportunity to collaborate with global teams, oversee multi-channel marketing execution, and shape the future of beauty retail in the Middle East.Job Location: Dubai, United Arab Emirates
Job Industry: Retail - Beauty
Job Function: Marketing & Brand Management
Salary: Negotiable
Gender: AnyKey Responsibilities:
- Define and execute the annual marketing strategy for Watsons in the GCC, ensuring alignment with brand guidelines and objectives
- Collaborate with Watsons' HQ to manage the marketing calendar, campaign activations, and performance assessments
- Develop and oversee creative briefs, ensuring all marketing materials meet brand standards
- Plan and coordinate in-store and mall activations, promotional calendars, and customer engagement initiatives
- Monitor competitor activities and provide insights to refine marketing strategies
- Manage budgets effectively, ensuring all marketing spend aligns with business objectivesDigital Marketing:
- Lead the paid and earned digital strategy, working closely with Watsons' HQ, performance marketing teams, and local agencies
- Develop engaging regional digital campaigns, overseeing content strategy, production, and execution
- Customize campaigns to connect with the GCC audience while maintaining brand consistency
- Work with the e-commerce team to enhance brand visibility and drive traffic to online platforms
- Track digital performance, analyze campaign effectiveness, and provide reports with insightsPublic Relations and Events:
- Manage PR efforts, influencer collaborations, and gifting strategies to maximize brand exposure
- Oversee media relationships and product placements in coordination with PR agencies
- Plan and execute brand events, ensuring seamless coordination and impactful results
- Provide post-event analysis and reports to measure success and improve future activationsRequired Skills and Experience:
- 3-4 years of experience in a Marketing Manager role, ideally within the beauty sector
- Strong digital marketing and PR expertise
- Excellent analytical and strategic thinking skills with the ability to generate actionable insights
- Ability to manage multiple tasks, work under pressure, and meet deadlines
- Strong communication skills in English; Arabic is a plusWhat We Offer:
- A dynamic and creative role in a fast-growing beauty retail brand
- Career growth opportunities within Al-Futtaim Group
- A collaborative and innovative work environmentAbout the Company:
Al-Futtaim Group is a leading regional business with operations spanning retail, automotive, financial services, real estate, and healthcare. With a presence in over 20 countries, Al-Futtaim Group partners with some of the world\'s most prestigious brands to deliver excellence and innovation across industries.If you are ready to take your marketing career to the next level in the beauty industry, apply today!
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