Job Description

The Marketing Manager for Automotive Trading will be responsible for developing, implementing, and managing marketing strategies and initiatives to increase brand awareness, generate leads, and drive sales in the automotive trading sector. This role requires a deep understanding of market trends, consumer behavior, and the automotive industry. The Marketing Manager will work closely with internal teams and external partners to drive impactful marketing campaigns across multiple channels.

Key Responsibilities

:

Strategy Development

: Develop and execute comprehensive marketing strategies to promote automotive products, brands, and services. Conduct market research and competitive analysis to understand industry trends, customer preferences, and competitive positioning. Set clear marketing objectives aligned with the company's sales targets and growth plans.

Campaign Management

: Plan, launch, and manage multi-channel marketing campaigns, including digital, traditional, and event-based marketing efforts. Oversee content creation for marketing materials such as brochures, websites, emails, ads, and social media posts. Collaborate with creative teams (graphic designers, copywriters) to produce impactful visuals and content that resonate with the target audience.

Brand Management

: Maintain and enhance the company's brand identity across all marketing channels. Ensure consistent messaging across all communications, including digital media, print, and in-person events.

Digital Marketing

: Manage online marketing efforts including SEO, SEM, social media advertising, and email marketing. Oversee website and social media content, optimizing for lead generation and customer engagement. Analyze online campaign performance and make data-driven recommendations for improvements.

Lead Generation & Sales Support

: Identify potential customers and segments through marketing and lead generation strategies. Work closely with the sales team to align marketing efforts with sales targets and to optimize customer conversion. Provide insights and tools to support the sales team's outreach and customer acquisition efforts.

Budget Management

: Prepare and manage the marketing budget, ensuring that campaigns are cost-effective and deliver a strong return on investment (ROI). Track and report on marketing spend, campaign performance, and overall effectiveness.

Events & Exhibitions

: Organize and manage participation in trade shows, exhibitions, and automotive events to promote the brand and generate leads. Coordinate test drive events, launches, and other in-person promotional activities.

Market Analysis & Reporting

: Analyze sales data, market trends, customer feedback, and competitor strategies. Prepare regular reports for senior management, highlighting key performance metrics, trends, and opportunities.

Skills and Qualifications

:

Education

: Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

Experience

: At least 5 years of marketing experience, with a focus on automotive products, sales, or trading. Strong understanding of the automotive industry and market dynamics. Proven track record of successful marketing campaigns and lead generation strategies.

Skills

: Strong written and verbal communication skills. Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, email marketing software, etc.). Data analysis and interpretation skills (Google Analytics, CRM software, etc.). Creativity and a strong eye for design and branding. Project management and multitasking skills. Leadership and team collaboration abilities.

Preferred Qualifications

:

Experience in automotive e-commerce or online vehicle sales. Knowledge of international automotive markets. Experience with marketing automation and CRM systems.
Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month