, I specialize in creating compelling, visually engaging digital content to elevate brand presence across various online platforms. My role involves combining strategic marketing with creative content creation to drive brand awareness, engagement, and conversions.
Key Responsibilities:
Digital Marketing Strategy
:
Develop comprehensive digital marketing strategies to drive online presence, align with business objectives, and increase brand visibility.
Manage SEO and SEM campaigns to enhance search engine rankings and optimize paid advertising efforts across Google Ads and social media platforms.
Video Content Creation & Editing
:
Plan, shoot, and edit high-quality video content for social media, websites, and email campaigns, using tools such as
Adobe Premiere Pro
,
Final Cut Pro
, and
DaVinci Resolve
.
Create engaging videos from concept to final edit, ensuring alignment with the brand's voice and target audience.
Graphic Design
:
Design visually appealing graphics for digital ads, social media posts, website banners, email templates, and other marketing materials using
Adobe Photoshop
,
Illustrator
, and
Canva
.
Maintain a consistent visual identity across all digital platforms, ensuring that designs are on-brand, creative, and optimized for each platform's specifications.
Photography
:
Capture and edit high-quality photographs for digital marketing purposes, including product shots, lifestyle images, and event coverage, ensuring all visuals reflect the brand's identity.
Edit photos using
Adobe Lightroom
and other tools to optimize images for digital use, ensuring fast load times without sacrificing quality.
Social Media Management
:
Manage social media platforms by creating and posting engaging visual content (photos, graphics, videos) that aligns with the brand's voice and marketing goals.
Utilize scheduling and analytics tools like
Hootsuite
,
Buffer
, and platform insights to track performance and adjust strategies for optimal engagement.
Email Marketing
:
Design and execute email campaigns that include compelling visuals, engaging copy, and strategic targeting to increase open rates and conversions.
Utilize marketing automation tools like
MailChimp
or
HubSpot
to manage email campaigns, track performance, and optimize for better results.
Content Creation & Campaign Management
:
Oversee end-to-end content creation, from ideation and development to optimization and analysis.
Manage and execute digital advertising campaigns (paid social, search ads, display ads) while continuously optimizing based on performance data.
Collaboration with Cross-functional Teams
:
Work closely with product, creative, and sales teams to ensure digital campaigns are aligned with company goals and deliver results.
Assist with brainstorming and developing creative content for new campaigns and brand initiatives.
Skills & Tools:
Digital Marketing
: SEO, SEM, Google Analytics, Social Media Advertising (Facebook Ads, Instagram Ads, Google Ads), Email Marketing (MailChimp, HubSpot).
Content Creation
: Video Production & Editing (Adobe Premiere Pro, Final Cut Pro, After Effects), Photography (DSLR, Lightroom, Photoshop).
Graphic Design
: Adobe Photoshop, Illustrator, InDesign, Canva.
Analytics & Reporting
: Google Analytics, Social Media Insights, Data-Driven Marketing.