:Purpose of the role:The Marketing Executive plays a pivotal role in supporting all marketing activities across multiple markets including UAE, Qatar, Oman, and Morocco for both Dunkin and Baskin Robbins brands. Reporting directly to the Marketing Manager, this position is responsible for executing tactical campaigns for Baskin Robbins, overseeing local store marketing initiatives, and driving home delivery marketing strategies in Morocco for both Dunkin and Baskin Robbins. Additionally, the Marketing Executive supports Dunkin store marketing activities to ensure brand visibility and customer engagement.

• KEY JOB RESPONSIBILITIES

Financial

• Provide support and assistance to the Marketing Manager in the planning and execution of marketing strategies.
• Collaborate with the Marketing Manager to develop and manage marketing budgets for designated markets.
• Monitor and track expenditures related to marketing campaigns and initiatives, ensuring adherence to budgetary constraints.
• Identify cost-effective marketing strategies to maximize return on investment (ROI).

Customer

• Execute tactical marketing campaigns for Baskin Robbins across UAE, Qatar, Oman, and Morocco to drive brand awareness and customer engagement.
• Develop and implement local store marketing initiatives to increase foot traffic and sales.
• Plan and execute targeted home delivery marketing campaigns in Morocco for Dunkin and Baskin Robbins, aimed at expanding customer reach and increasing order volume.
• Analyze customer feedback and market trends to identify opportunities for improving marketing strategies and enhancing the customer experience.

Internal Business Process

• Collaborate with cross-functional teams including marketing, operations, and sales to ensure alignment and effective execution of marketing initiatives.
• Coordinate with external vendors and agencies to execute marketing campaigns and promotional activities.
• Utilize marketing analytics and performance metrics to evaluate the effectiveness of campaigns and optimize future marketing efforts.
• Handle all procurement related coordination including raising PR\'s and ensuring approvals as per DOA
• Ensure compliance with brand standards and marketing guidelines across all marketing materials and communications.

People

• Foster a collaborative and results-oriented work environment by effectively communicating with team members and stakeholders.
• Mentor and coach junior team members to enhance their skills and capabilities in marketing execution and strategy development.
• Cultivate strong relationships with internal and external stakeholders to drive successful marketing outcomes.

• QUALIFICATION, EXPERIENCE & SKILLS

• Bachelor\'s degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are advantageous.
• 2-3 years of experience in marketing, preferably within the food and beverage industry or related field.
• Emirati national
• Demonstrated experience in executing marketing campaigns and initiatives across multiple channels and markets.
• Proven track record of successfully managing tactical marketing campaigns and driving measurable results.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively convey ideas and information to diverse audiences.
• Proficiency in marketing analytics and data analysis tools to track campaign performance and derive actionable insights.
• Creative thinking and problem-solving skills with a proactive approach to identifying and capitalizing on marketing opportunities.
• Ability to collaborate effectively with cross-functional teams and external stakeholders to achieve common goals.
• Attention to detail and a commitment to delivering high-quality work under tight deadlines.
• Results-oriented mindset with a focus on driving tangible outcomes and achieving marketing objectives.
• Ability to work flexible hours, including evenings and weekends, to accommodate marketing events and campaigns.

• KEY RESULT AREAS

• Tactical campaign performance
• Local store marketing impact
• Marketing administration
• Brand visibility and customer engagement
• Stakeholder collaboration

Galadari Brothers