Overview of the role:To assist in the delivery of superior turnover driving plans and flawless execution. Role includes execution of the marketing plan, delivery of DFC Mall communications, development and delivery of in-mall experience events, ensuring and managing retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.What you will do:Responsible for:Strategies and Plans:
Contribute to the development of the Mall annual marketing plan
Assist the Retailers and gain their commitment to of delivery of marketing plan
Execute strategies, plans and implementation for Malls key campaigns
Ability to effectively communicate to the management Team to solicit buy in and ownership
Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
Monthly competitor reports.
Operations / Supplier Coordination:
Liaises with suppliers for quotations.
Coordinates with suppliers for installation and dismantling of signages.
Coordinates with the agency and suppliers on new in-mall branding or signage
Coordinates the marketing team to install and dismantle retailers store promotions, special offers etc mall wide.
Liaison with suppliers for branding and all signages for mall and retailers.
Budgeting and Financial Management:
Achieve economies of scale through sharing of best practice in the market
Deliver marketing activities and events within the agreed budget
Identify and implement cost savings in production and purchase of promotional materials and events items.
Assist to effectively negotiate fee for service with external suppliers
Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for accounts payable.
Events & Promotions:
Events & Promotions operations support.
To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
Support event function by logging event feedback forms and registration to maintain events database
Ensure communicating malls activities and events to retailers, other support functions.
Contribute to events plans and prepare logistics plan with timeline
Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
Work with external suppliers to deliver materials, brochures, goods and service
Social Media Monitoring:Ensure updating Social Media team with all events and Marketing activities when requiredRetailers Relations:
Assist to manage retailer relations for assigned retailers
Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
Assist to communicate all marketing activities to retailers
Organize sessions with retailers to discuss all marketing activities and manage expectations
Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
Project planning
Assist to develop PR plan with the assigned agency to highlight the retailers
Digital:
Assist to update website with relevant information and timely audits
Social audits of content v competitors
Effectiveness review of social media activities
Weekly content collection and liaison with retailers for content
Job Context:
Preparation, ownership and administration of retailer engagement plan
Events management
Operating within agreed budget- Minimising costs and optimising ROI
Negotiation with suppliers & stakeholders
Liaise with external parties and getting the necessary leverage/ exposure for the company
Retailer interaction, meetings, and presentations
Commercial awareness
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