Marketing Executive

United Arab Emirates, United Arab Emirates

Job Description

Overview of the role:To assist in the delivery of superior turnover driving plans and flawless execution. Role includes execution of the marketing plan, delivery of DFC Mall communications, development and delivery of in-mall experience events, ensuring and managing retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.What you will do:Responsible for:Strategies and Plans:
  • Contribute to the development of the Mall annual marketing plan
  • Assist the Retailers and gain their commitment to of delivery of marketing plan
  • Execute strategies, plans and implementation for Malls key campaigns
  • Ability to effectively communicate to the management Team to solicit buy in and ownership
  • Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
  • Monthly competitor reports.
Operations / Supplier Coordination:
  • Liaises with suppliers for quotations.
  • Coordinates with suppliers for installation and dismantling of signages.
  • Coordinates with the agency and suppliers on new in-mall branding or signage
  • Coordinates the marketing team to install and dismantle retailers store promotions, special offers etc mall wide.
  • Liaison with suppliers for branding and all signages for mall and retailers.
Budgeting and Financial Management:
  • Achieve economies of scale through sharing of best practice in the market
  • Deliver marketing activities and events within the agreed budget
  • Identify and implement cost savings in production and purchase of promotional materials and events items.
  • Assist to effectively negotiate fee for service with external suppliers
  • Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for accounts payable.
Events & Promotions:
  • Events & Promotions operations support.
  • To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
  • Support event function by logging event feedback forms and registration to maintain events database
  • Ensure communicating malls activities and events to retailers, other support functions.
  • Contribute to events plans and prepare logistics plan with timeline
  • Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
  • Work with external suppliers to deliver materials, brochures, goods and service
Social Media Monitoring:Ensure updating Social Media team with all events and Marketing activities when requiredRetailers Relations:
  • Assist to manage retailer relations for assigned retailers
  • Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
  • Assist to communicate all marketing activities to retailers
  • Organize sessions with retailers to discuss all marketing activities and manage expectations
  • Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
  • Project planning
  • Assist to develop PR plan with the assigned agency to highlight the retailers
Digital:
  • Assist to update website with relevant information and timely audits
  • Social audits of content v competitors
  • Effectiveness review of social media activities
  • Weekly content collection and liaison with retailers for content
Job Context:
  • Preparation, ownership and administration of retailer engagement plan
  • Events management
  • Operating within agreed budget- Minimising costs and optimising ROI
  • Negotiation with suppliers & stakeholders
  • Liaise with external parties and getting the necessary leverage/ exposure for the company
  • Retailer interaction, meetings, and presentations
  • Commercial awareness

Bayt

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Job Detail

  • Job Id
    JD1660890
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    United Arab Emirates, United Arab Emirates
  • Education
    Not mentioned