Job Description

We are seeking a skilled marketing executive/media buyer. As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, negotiate and procure the desired advertising space and media slots.

To ensure success as a media buyer, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics.

Media Buyer Responsibilities:

• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
• Sourcing and presenting audience data and advertising proposals to clients for feedback.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns.
• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
• Managing budgets and monitoring campaigns costs
• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Building and maintaining a network of advertising agents and broadcasting networks.
• Monitoring audience and media trends, practices, and new technologies.

Media Buyer Requirements:

• Bachelor's degree in advertising, marketing, communications, or similar.
• Minimum of 2 years of experience as a media buyer or similar.
• Good understanding of media analytics tools
• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
• Experience in a variety of advertising mediums including print, radio, television, film, and social media.
• Excellent financial skills and the ability to manage large budgets.
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.
• Excellent interpersonal and negotiation skills.

Job Type: Full-time