Job Description

JOB OFFER-Marketing executive



We are looking for Marketing Executive to join the Commercial and Marketing department of MEMO INTERNATIONAL by taking part in the development and monitoring of the team's marketing projects in the MEAI . In charge of marketing and sales activations, you will provide the best solution to ensure the right implementation of the marketing plan and Sell-out.


You will work closely with the Senior Vice President and you will be based in Dubai.

MEMO INTERNATIONAL is a family fragrance group established in 2007 with a portfolio of 3 brands Memo Paris, Floraiku Paris and Hermetica Paris . We're a company that genuinely cares about our people, our products, our clients, and the environment. High energy, creativity and an entrepreneurial spirit are essential qualities that animate every member of our team every day. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team!

WHAT YOU WILL DO

• You will learn the ins and outs of luxury retail operations including but not limited to Trade, sales and Digital.
• Develop and structure the brand awareness in existing online/offline distribution
• Follow the marketing plan and its execution in the different countries of the zone
• Ensure the influence of MEMO PARIS in the region by closely monitoring the proper execution of the basics of a luxury brand (Merchandising, Stock, Training, Sell-out)
• Monitor and Report the SISO of all doors to the Vice President MEIA on monthly basis.
• Maintain the energy of the team and the follow-up of the activities in the region

Action on the job:



Implement the execution of the marketing plan and sampling campaigns by retailer with the local team and the distributors in the region MEIA

Retail

• Work closely with the sales and marketing team to the execution of the marketing plan and roll out sales activation at key retailers in the region
• In charge of monitoring and analyzing the sales plan in order to optimize the profitability of sales and marketing actions
• Monitoring the stock of all marketing tools in the warehouse of distributors and retailers and forecasting the quantities according to the main commercial activations planned with the retailers and distributors on calendar basis
• Monthly monitoring of the main shops in the UAE and in the region: Merch, stock and team energy
• Weekly monitoring of the shop in key doors in UAE (Staff, merchandise, POSM, stock)
• Monthly update of sales/stock/purchase received from retailers and distributors?SISO
• Help to plan and organize seminars and PR events in the region MEIA
• Follow-up on different merchandising projects in the region, including Shop in shop, corners, backwall, podiums, Pop-ups and boutiques

Responsible for the development, presence, and visibility of the ECOM and ETAIL:

• Ensure retailer Ecom's are updated with new launches, packshots and assortment
• Ensure and activate online sampling and other activation campaigns with the retailer's digital manager in charge of the digital campaign
• Work with the head office team on social media activation for the main countries (IG, SNAP, TIKTOK)

Development of additional marketing tools

• Proactively propose new concepts, processes and tools to maximise customer experience and sales effectiveness.
• Validate Ecom and pureplayer layouts and brand digital guidelines
• Follow up on on-counter visual changes on based on the marketing calendar
• Gather and share launch tool requirements with the sales team
• Update the assortment by retailer and by Pureplayer (ecom), if and when necessary
• Participate in the implementation of the main training events and in the development of the local training manual
• Set up a market analysis per quarter and report on key innovations and activations in the same sector

The successful candidate should fulfil the following conditions:

• A good knowledge of English language is a must
• Degree in marketing or business administration (Luxury management is preferred)
• Experience in luxury brand marketing, advertising (Min 2 years)
• Experience within omnichannel brand strategy planning and digital campaign (Min. 2 years)
• Experience in Marketing and digital strategy , Influenceur Strategy , PR, Communications, Partnerships, Events, Training
• Passion for luxury beauty, interest or experience in fashion, with strong affinity for the brand and details
• Commercial skills
• Strong problem solving and analytical skills
• Ability to balance high level strategic thinking with detail-oriented day to day tasks
• Comfortable working autonomously
• Strong communication skills
• Highly organized
• Entrepreneurial thinking / approach
• High load capacity / durable and optimistic
• Able to build collaborative relationships and work cross functionally with sales, marketing, trade marketing, retail partners, demand planning and supply chain
• Able to handle multiple priorities while meeting objectives
• Highest levels of professionalism always; calm under pressure

The successful candidate will be evaluated based on the elements mentioned below:

• Planning and execution of the Marketing plan
• Respect the timing based on the marketing plan
• Organization of each activity
• Anticipation of the activities planned
• Quality of the projects, keeping them at luxury level and detailed oriented
• Communication skills and team spirit
• Reporting of the SISO