Job Description

The Marketing Executive is responsible for planning, developing, and implementing marketing strategies to promote a company's products or services. They work closely with various teams to ensure campaigns are effective, innovative, and aligned with the company's goals. The role requires creativity, analytical skills, and a deep understanding of the target audience and market trends.

Key Responsibilities:

• Develop and implement marketing campaigns (online and offline) in line with company goals.
• Coordinate with design, content, and sales teams to create engaging marketing materials (e.g., brochures, ads, email campaigns).
• Monitor and report on the performance of marketing campaigns using tools like Google Analytics, social media insights, and CRM software.
• Conduct market research to identify target audiences and trends.
• Analyze competitors and market data to develop marketing strategies.
• Track and analyze the effectiveness of marketing initiatives.
• Ensure consistent brand messaging across all marketing channels.
• Maintain the company's website, blog, and social media platforms.
• Organize and manage events like trade shows, product launches, and webinars.
• Collaborate with content teams to create blog posts, newsletters, press releases, and other marketing materials.
• Write and edit copy for various channels, including websites, social media, and email campaigns.
• Liaise with external agencies (e.g., advertising, PR) for specialized services.
• Work closely with sales teams to align marketing strategies with business objectives.
• Coordinate cross-functional teams for the successful execution of campaigns.
• Manage and allocate budgets for different marketing activities.
• Monitor expenditures to ensure they are in line with the budget.
• Manage SEO/SEM, social media, email marketing, and PPC campaigns.
• Stay updated on the latest digital marketing trends and tools.

Job Type: Full-time

Application Question(s):

• Do you have food industry experience?