Job Description

Job description

The Marketing Executive plays a key role in developing marketing campaigns and promoting services for the brand, generating incremental sales as per yearly marketing calendar and setting budget.

Main Duties & Responsibilities:

- Conceive and develop efficient marketing campaigns in line with the marketing plan and budget to drive sales online & offline

- Execute marketing campaigns on time and within budget

- Develop campaigns suitable for each delivery aggregator and in line with brand strategy aimed at driving incremental sales and orders

- Liaise with external agencies (creative, PR, Food styling, Photography, SEO, etc....)

- Monitor progress of campaigns using various metrics and submit timely ROMI reports

- Write and proofread marketing copy for both online and offline campaigns

- Run social media channels for the brand (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement

- Suggest promotions with the appropriate costing techniques

- Track brand marketing spends and submit monthly reports

- Visit stores across the UAE and prepare and execute LSM plans to drive sales for individual stores

- Work closely with operations team and support store marketing and POP needs

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

- Maintaining proper filing of all campaigns, visuals, analyses as well as printed collateral installation pictures

- Follow internal process for campaign approvals

- Submit weekly and monthly performance reports on time and as needed

- Work on any other tasks assigned to him/her by the Head of Marketing & Communications

- Support the events and business development teams and be present on site during

- Develop relationships with key stakeholders, both internal and external

Qualifications, Experience, & Skills:

- Proven experience as marketing executive in a similar role (minimum 4 years)

- Thorough knowledge of strategic planning principles and marketing best practices

- Experience in running social accounts and community management

- Excellent communication skills in English and Arabic, both written and oral

- Strong organizational and time-management abilities

- Creativity and commercial awareness

- BSc/BA in marketing, business administration or relevant discipline

- Positive attitude and willingness to learn

- High sense of responsibility and brand ownership

- Work well under pressure and within tight deadlines

Job Type: Full-time

Application Question(s):

• What is your salary expectation?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 6 years (Preferred)
• marketing executive: 4 years (Required)
• Food & Beverages: 2 years (Required)

Language:

• Arabic (Required)