Job Description

We are looking for a dynamic Digital Marketing Specialist to join our team. The ideal candidate will have expertise in SEO, SEM, Google Ads management, as well as proficiency in video and picture editing. This role requires creativity, analytical skills, and a deep understanding of digital marketing strategies to drive online traffic, engagement, and conversions.

Responsibilities:

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, competitive analysis, and on-page/off-page SEO optimization.
• Manage SEM campaigns on platforms such as Google Ads, Bing Ads, etc., to maximize ROI and achieve business goals.
• Create and optimize PPC campaigns, including keyword selection, ad copy creation, and bid management.
• Monitor and analyze campaign performance metrics to optimize click-through and conversion rates.
• Perform A/B testing and continuously improve ad creatives and landing pages.
• Edit videos and pictures for marketing purposes, ensuring high-quality visuals that align with brand guidelines.
• Stay updated with the latest trends and best practices in digital marketing and SEO.
• Prepare regular reports and presentations on digital marketing metrics and KPIs for management.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 years of experience in digital marketing with a focus on SEO, SEM, Google Ads, and video/picture editing.
• Proven track record in managing successful SEO/SEM campaigns and improving search engine rankings.
• Expertise in Google Ads and other PPC platforms, with certification preferred.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and picture editing tools (e.g., Adobe Photoshop).
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Job Type: Full-time

Pay: AED7,000.00 - AED10,000.00 per month

Application Question(s):

• Do you have experience in SEO or SEO or google ads?
• Do you have experience in video/image editing ?
• Which industries have you worked with?