1. JOB PURPOSE To strategize and deliver all digital and online marketing and website management . 2. JOB ACCOUNTABILITIES LINKED TO OBJECTIVE AREAS o Design marketing campaigns aligned with business goals o Developing online and print marketing strategy to maximise brand and product promotion o Develop and manage end-to-end digital projects within timescales o Maintain a strong online company voice through social media o Managing all emarketing campaigns through online portal included but not limited to Newsletters o Database recipient filtering and management o Website management and coordination pertaining website design and upgrade o Monitoring CRM for content quality and providing feedback to management regading the same o To increase brand awareness, promote company products or services and to drive prospects to conversions o Optimizing copy and landing pages for search engine optimization o Performing ongoing keyword research including discovery and expansion of keyword opportunities o Researching and implementing content recommendations for organic SEO success o Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns o Track, report, and analyze website analytics and PPC initiatives and campaigns o Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies o Research and analyze competitor advertising o Develop and implement link building strategy o Work with editorial and marketing teams to drive SEO in content creation and content programming o Recommend and coordinate changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Type: Full-time
Pay: AED5,000.00 - AED6,000.00 per month
Experience:
• REAL ESTATE: 2 years (Required)
• ONLINE MARKETING: 2 years (Required)
• PROPERTY DEVELOPMENT: 2 years (Preferred)
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