Company Description
Informa PLC is a leading international events, intelligence and scholarly research group. Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of the FTSE 100, with over 11,000 colleagues working in more than 30 countries. Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa is one of the worlds leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

We seek a highly creative with excellent copywriting skills Marketing Executive to support the day-to-day operations of the marketing department, including event planning and customer journey campaigns management. The ideal candidate will have a strong understanding of the trade fairs industry and be able to work independently and as part of a team. Job Summary/Responsibilities Manage company's marketing tool kits such as e-signatures, social media posts, invitations, brochures and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the companys marketing goals. Support with marketing channels (Planners, Eloqua, MML, SMS, WhatsApp, Website, etc.): This includes supporting the companys marketing channels, such as its planner, marketing materials library, SMS marketing, WhatsApp marketing, email marketing and website. The marketing team should ensure that the companys marketing channels are effective and that they are reaching the companys target audience. Data Analysis and Reporting: A core aspect of this role is tracking campaign performance through analytics tools. Performance Marketing Executives use this data to identify areas for improvement, optimize campaigns for better results, and report on key performance indicators (KPIs) to stakeholders. Customer journey management: overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer. Develop and execute marketing strategies and plans: This includes working with the marketing team to develop a comprehensive marketing plan that aligns with the companys overall business goals. The marketing plan should include a mix of marketing activities, such as content marketing, social media marketing and email marketing. Research and identify strategic partners to collaborate with locally and internationally. This includes identifying potential partners who can help the company reach new markets, grow its customer base or improve its products or services. The marketing team should research potential partners capabilities, strengths, and weaknesses to ensure that they are a good fit for the company. Work with the Customer Success team and ensure ROI for the sponsors and partners. This includes coordinating with Sponsorship team and managing the sponsorship deliverables to ensure customer retention and acquisition.
Qualifications
Key Skills and Education

• Educated to degree level or equivalent
• Analytical and questioning mindset
• Highly adaptable to new technology
• Fast learner and committed to personal development and growth
• Deadline and target driven
• Experience of using email marketing platforms
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Database development and growth, including segmentation / advanced targeting
• Building relationships with partners and stakeholders
• Experience of working in a pressurised environment
• Good verbal and written communication skills
• Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, Excel
• Canva use and experience is a valuable asset
• Events marketing experience

Additional Information
We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.