We are seeking a talented and creative Social Media Executive specializing in Colour Cosmetics to join our team. This role involves curating captivating content, engaging with our audience, and strategizing social media campaigns to elevate our brand presence across various platforms.
Responsibilities:
Content Creation: Develop visually stunning and compelling content including images, videos, and graphics showcasing our color cosmetics range.
Social Media Strategy: Plan, execute, and manage social media campaigns to increase brand awareness, engagement, and sales.
Community Engagement: Foster a vibrant online community by interacting with followers, responding to comments/messages, and initiating conversations around our color cosmetics line.
Trend Analysis: Stay updated on industry trends, consumer behavior, and competitor strategies to ensure our content remains innovative and competitive.
Collaboration: Coordinate with marketing, design, and product teams to align social media efforts with overall marketing objectives and product launches.
Analytics and Reporting: Monitor performance metrics, track KPIs, and generate reports to assess the effectiveness of social media campaigns.
Campaign Management: Plan, execute, and optimize digital campaigns across channels such as PPC, SEO, email marketing, social media, content marketing, and display advertising
Requirements:
Experience: Proven experience of 2-3 years in social media management specifically within the color cosmetics or beauty industry.
Creativity: Strong visual storytelling skills with an eye for design, color schemes, and aesthetics.
Platform Proficiency: In-depth knowledge of various social media platforms (