Marketing Executive Chinese Market

Dubai, United Arab Emirates

Job Description

Main requirements:
  • Develop and manage channel-specific campaigns and content for social media platforms such as Weibo, WeChat, Little Red.
  • Increase engagement through social media content
  • Manage the social media calendar, and nurture brand ambassadors to amplify the brand's presence
  • Evaluate the effectiveness of campaigns and content, and recommend creative iterations to optimize performance and meet business goals.
  • Monitor social media conversations, trends, and analytics, and respond to queries in a timely and professional manner.
  • Proposes new ideas and concepts for social media content;
  • Measure and report performance of all social media campaigns and assess against KPIs goals;
  • Develops engaging, creative, innovative content for regularly scheduled posts.
  • Engage and growth of online community;
  • Monitors and develops reports on competitor activity within social media spaces;
  • Creating an editorial plan or weekly content;
  • Perform market research to be updated with the latest updated social media trends and looking for new online marketing channels;
  • Multi task, willingness to undertake other ad-hoc duties assigned;
  • Conducting research and analysing data to identify and define audiences;
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement;
  • Plan and execute all Chinese social media, including Weibo, WeChat, and other affiliate channels etc;
  • Formulate strategies, running and manage all campaign and promotion to increase product services exposure;
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages;
  • Keep up to date with any social media trends;
  • Audits and analyses social media presences, including digital advertising costs and returns.
Other Responsibilities
  • Provide Mandarin communications counsel to departments to ensure consistency in messaging across all channels.
  • Act as the custodian of corporate identity and branding, including editorial oversight for collaterals such as brochures, newsletters, and digital media.
  • Handle crisis communications, including participating in emergency preparedness exercises and developing communication strategies.
Job Requirements
  • University degree preferably in mass communications, marketing, public relations or journalism
  • Minimum three years relevant work experience, with a proven track record in managing Chinese social media platforms and campaigns
  • A good writer with a deep understanding of social media platforms
  • Good communication and interpersonal skills, creative, meticulous, and results-oriented

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Job Detail

  • Job Id
    JD1668210
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned