Company Description
Informa is one of the worlds leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide. Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Marketing Director: Healthcare The Opportunity We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for the healthcare portfolio within Informa Markets, EMEA. Healthcare has been identified as a key growth market and is at the forefront of product development and operational change. You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Healthcare brands and developing an executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends. An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to persona development, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise. You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales. Reporting to the VP, Healthcare, you will be familiar and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared. Who are we? Informa Markets, EMEA, Healthcare is a highly successful team in a growth market. There is significant focus on evolving the existing value propositions to enhance customer value and build out new product offerings to serve this global community. Together for a healthier world. The team has established leadership and significant experience in this sector, and an ambitious three year vision for the business. Who are you? We are looking for an individual with the drive, passion and energy to realise ambitious goals.

• An inspiring marketing leader with 10+ years of people management and leadership
• History of building and nurturing high performing teams
• A track record of setting and delivering to the highest standards
• Solid experience of marketing transformation and experience of running agile teams advantageous
• Experience of developing a brand vision and driving activity to realise it (PR, social media etc)
• An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution
• Exceptional knowledge of online and offline channels and integrated campaigns
• Solid experience of marketing a mixed portfolio of products including events, SAAS or subscriptions products. Experience of B2B lead generation
• Analytical with a data-driven mindset
• Experience of developing a test & learn culture
• Strong content development to support strategic goals
• Experienced in market analysis
• Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, AEM. Google Analytics also a plus).
• A great collaborator, strong in both internal and external communications
• An individual who thrives in a fast-paced, results-oriented environment

Responsibilities

• Develop the brand strategy for the Healthcare business
• Develop marketing strategy for the group and oversee individual product marketing strategies to deliver against the overall ambition
• Follow and analyse market trends to position products and portfolio
• Help team tell the Healthcare story by crafting compelling messages across marketing channels
• Ensure team works effectively to implement strategies using the full channel mix
• Lead the team in digital marketing excellence
• Evaluate performance using relevant KPIs, data and feedback from existing and prospective customers

The offer With an experienced and professional operational team, this role provides you with the opportunity to be highly strategic. The scale and ambition of the Healthcare business gives rise to a variety of interesting and important projects around branding and product development with exciting work in go-to-market and digital product marketing.
Qualifications
Who are you? We are looking for an individual with the drive, passion and energy to realise ambitious goals.

• An inspiring marketing leader with 10+ years of people management and leadership
• History of building and nurturing high performing teams
• A track record of setting and delivering to the highest standards
• Solid experience of marketing transformation and experience of running agile teams advantageous
• Experience of developing a brand vision and driving activity to realise it (PR, social media etc)
• An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution
• Exceptional knowledge of online and offline channels and integrated campaigns
• Solid experience of marketing a mixed portfolio of products including events, SAAS or subscriptions products. Experience of B2B lead generation
• Analytical with a data-driven mindset
• Experience of developing a test & learn culture
• Strong content development to support strategic goals
• Experienced in market analysis
• Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, AEM. Google Analytics also a plus).
• A great collaborator, strong in both internal and external communications
• An individual who thrives in a fast-paced, results-oriented environment

Additional Information
We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.