Job Description

We are seeking a talented Marketing Coordinator specializing in social media to join our dynamic team in the food and beverage industry. This role is pivotal in enhancing our brand presence across digital platforms, engaging with our audience, and driving growth through innovative social media strategies. The ideal candidate should have a passion for food, a deep understanding of social media dynamics, and a track record of successful digital campaigns within the food and beverage sector.

Responsibilities:

• Social Media Strategy Development: Devise and execute comprehensive social media strategies to elevate brand awareness, engagement, and customer loyalty across various platforms such as Instagram, Facebook, TikTok, and Twitter.
• Content Creation: Create compelling and visually appealing content tailored to each platform, including posts, stories, videos, and blogs. Ensure content aligns with brand voice, industry trends, and audience preferences.
• Community Engagement: Proactively engage with followers, respond to comments and messages promptly, and foster meaningful interactions. Monitor social media channels to maintain a positive brand image and address customer inquiries or concerns effectively.
• Campaign Management: Plan, execute, and optimize social media campaigns, promotions, and partnerships. Collaborate with internal teams and external partners to ensure seamless execution and alignment with marketing objectives.
• Analytics and Reporting: Monitor social media performance using analytics tools (e.g., Facebook Insights, Google Analytics) to track key metrics, evaluate campaign effectiveness, and provide actionable insights for continuous improvement.
• Influencer and Partnership Collaboration: Identify and cultivate relationships with influencers, bloggers, and industry partners to amplify brand reach and engagement. Coordinate influencer collaborations and monitor their impact on brand visibility and sales.
• Market Research and Trend Analysis: Stay updated on industry trends, competitive landscape, and emerging social media platforms. Recommend and implement innovative strategies to stay ahead of the curve and capitalize on new opportunities.

Requirements:

• Proven experience as a Social Media Specialist or similar role within the food and beverage industry, with a strong portfolio of successful campaigns.
• In-depth knowledge of social media platforms and best practices, particularly in food-related content and trends.
• Exceptional written and verbal communication skills, with a creative flair for content creation and storytelling.
• Strong analytical skills and familiarity with social media analytics tools to interpret data and generate actionable insights.
• Ability to manage multiple projects simultaneously in a fast-paced environment, with meticulous attention to detail.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Passion for food and beverage industry trends, consumer behavior, and digital marketing innovations.

Job Type: Full-time