Job SummaryStories must have the power to Trigger and create loops, based on responsive incentives for consumers that drives organic participation and repetition across the systemLooking for disruptive mindsets who will create brand experiences for the people. Thinking outside of the box is not enough as you are expected to provide analysis and delivery for integrated marketing communications programs within assigned brands and/or geographies.Capable of creating goosebumps among the target consumers, the stories are so good that consumers will not want to miss them, they will love them.What do we expect from you?The role is expected to work closely not only with the brand but also with the commercial teams in all markets and partner with the bottlers whenever required.You will develop regional /Local thematic & tactical platforms for Explorer and Challenger Brands in MENA, based on market objectives, according to relevancy, access, technology & data, channels and knowledge of microenvironment.The role needs to work with the leading regional/local agencies, a strong focus on productivity and natural skepticism of existing structures and behaviors is a must. Must also be driven to make things happen, being totally hands-on even in the smallest market, providing disruptive thematic & tactical solutions, to the full satisfaction of the IMC & Brand teams which will be measured by the KBI Scores set.Strategic PlanningDrive the strategic planning process of the business brief with local agency partnersAdapt and implement relevant Brand Stories that shape behavior:

• Stories must have the power to Trigger and create loops, based on responsive incentives for consumers that drives organic participation and repetition across the system
• Capable of creating goosebumps among the target consumers, the stories are so good that consumers will not want to miss them, they will love them.

Develop Brand Experiences that shape choice, build habits and drive transactions:

• Always on 365 Days Disruption- in the right time and real-time, that grows and repeats over time to build habits and expand edge, creating value to the system through transactions.
• Evolve Connection model: Participation vs Reach, to drive scale and efficiencies
• Grounded and embrace asks from the local experts like franchise leads and bottling partners.

ROI - Focus on business results:

• ROI against Business Objectives
• Learning & improving with each yearly Iteration (sustainable and scalable)

Productivity Driven:

• Optimal communication effort to drive efficient result
• Be passionate about productivity and liberate funds to fuel more initiatives or make initiatives better
• Maximize budgets and plans for effectiveness and efficiencies through better planning and buying, seeking partner values at the onset.
• Challenge all sacred cows, no matter how important they seem - if they do not strategically, economically and scientifically make sense, eliminate them, even if some interest groups put up resistance

Agency and Partnership management:P4P implementation -in collaboration with procurement identify agencies and partners, negotiate SOW, manage and inspire, build TCCC capability, compensate and evaluate based on business objectives

Edarabia