Job Description

The Marketing Communications Coordinator assists in the managing of AUD's communications and marketing efforts, including public and media relations, event management, promotion activities, internet, and publications. The Coordinator is responsible for assisting in the development of AUD's image and building brand awareness with all stakeholders in the global marketplace.


Principal Responsibilities

Administer and implement all Communications efforts in media relations, event management, promotion activities, internet, and publications

Generate innovative Marketing Communications ideas

Manage print, audiovisual, and online "monitoring services" to ensure coverage of AUD activities is tracked, recorded, and archived

Maintain up-to-date databases including media, Alumni, potential sponsors, Advisory Board members, VIP lists, etc...

Assume related miscellaneous duties as assigned by MCM.


Media Relations

Cultivate relationships in broadcast, print, and online media (local, regional and international) that result in media coverage.

Implement strategic plan for increasing awareness of AUD activities through full range of media outlets.

Implement process for evaluation of potential "stories" to publicize.

Facilitate the writing, preparation and distribution of press releases on a regularly scheduled basis.

Manage potential advertising opportunities for AUD in the media

Manage requests for interviews in the media


Competencies and Skills Utilized

Creative thinker with the ability to understand AUD's wide-range of activities, and to promote and market those activities to global audiences.

Excellent verbal and written communications skills with an emphasis on translating concepts into compelling and easily understandable terms.

Ability to represent AUD in a professional manner and easily communicate its mission to outside forums, including but not limited to the media.

Understanding of a wide range of marketing and communications mediums, including print, video, web, and social media.

Self-motivated and deadline oriented, strong organizational skills and ability to prioritize.

Strong team and interpersonal skills

Ability to work as part of a team with minimum supervision.


Essential Qualifications

Bachelor's degree or equivalent from a recognized, reputable university

Public Relations / Marketing Communications background

Track record of effectiveness in managing relationships

Familiarity with the UAE / Gulf business environment

Strong professional references

Ability to read, write and speak Arabic

Fluent in English


Preferred Qualifications

2-4 years' of direct involvement handling Marketing Communications

Computer skills (thorough working knowledge of Windows; proficiency in word processing, PowerPoint presentations, Excel spreadsheets; knowledge of Photoshop and Illustrator a plus)

Photography skills

Applications will be accepted and evaluated until this position is filled.


To apply, please submit a CV, a cover letter outlining your experience as it pertains to the position, and the contact information of three professional references to:

Ms. Angele El Khoury

Director of Human Resources

The American University in Dubai

P. O. Box 28282, Dubai, UAE.

Email: recruitment@aud.edu

(Please state the title of the position as the subject of the email)



This position is suitable for those candidates already resident and under sponsorship in Dubai.


No telephone calls please.



• Company: American University in Dubai (AUD)
• Employment Type: Full Time
• Education Level: Bachelor
• Job Type: Marketing