Job Description

Marketing and Business Development Intern (Unpaid Internship - 6 Months)

Position

: Marketing & Business Development Intern

Duration

: 6 Months (Unpaid)

Location

: [Insert Cafe Location or Remote]

Reporting To

: Cafe Owner / Marketing & Sales Manager

Objective:

This internship is tailored for passionate individuals interested in the food and beverage industry, especially cafes. The intern will support initiatives to grow the cafe's brand visibility, attract more customers, coordinate marketing efforts, and assist in developing partnerships and promotional activities.

Key Responsibilities:

1. Business Development:

Identify and reach out to potential collaborators, vendors, and local businesses for partnerships. Research neighborhood trends, customer preferences, and new opportunities for cafe visibility. Assist in planning and executing local outreach to increase foot traffic and delivery orders. Help maintain a database of leads and local networking contacts.

2. Cafe Marketing Support:

Contribute to content creation for social media platforms (Instagram, TikTok, Facebook, etc.). Support the design of flyers, posters, and in-store promotional material. Collaborate on seasonal campaigns, product launches, and festival promotions. Assist in writing blogs, captions, and customer engagement content.

3. Customer Engagement:

Help respond to online customer inquiries, reviews, and social media messages. Gather feedback from in-store and online customers for improving experience. Suggest loyalty programs, referral campaigns, or new engagement ideas.

4. Market Research & Competitor Analysis:

Research competing cafes and eateries in the area and their promotional strategies. Analyze customer preferences, pricing trends, and marketing tactics. Present findings to support new strategies for brand positioning.

5. Event & Collaboration Coordination:

Support planning of small events, influencer visits, or cafe collaborations. Help coordinate promotional giveaways or themed days.

Learning Outcomes:

Learn cafe-specific marketing strategies and brand positioning. Understand local customer behaviors and community-driven campaigns. Build hands-on experience in food service business development. Improve skills in social media marketing, design, and communication.

Requirements:

Passion for food, beverages, and hospitality industry. Strong interest in cafe branding, marketing, and customer engagement. Good spoken and written English; local language skills are a plus. Creativity, initiative, and a collaborative attitude. Basic knowledge of social media platforms, Canva, and Microsoft Office. Currently pursuing or recently completed a degree in Business, Marketing, Hospitality, or related fields.

Perks:

Internship completion certificate. Practical mentorship and industry exposure. Letter of recommendation upon successful completion. Flexible working hours and a supportive cafe team environment.
Job Types: Full-time, Internship
Contract length: 6 months