Exceptional writing, editing, and proofreading skills.
Strong research skills and the ability to quickly grasp complex topics.
Proficiency in SEO best practices and keyword research.
Familiarity with content management systems (CMS) and basic HTML.
Excellent communication and interpersonal skills.
Ability to meet deadlines and manage multiple projects simultaneously.
Creative thinker with a strong attention to detail.
Responsibilities:
Content Creation: Develop and write engaging, high-quality content for press releases, blog posts, website landing pages, email campaigns, social media, and other marketing materials.
Research: Conduct thorough research on industry-related topics to ensure content accuracy and relevance.
SEO Optimization: Optimize content for search engines (SEO) to increase online visibility and drive traffic to our website.
Brand Consistency: Ensure all content aligns with FPGs brand voice, style, and messaging guidelines.
Collaborate: Work closely with the marketing team, graphic designers, and other departments to create cohesive and impactful content.
Editing and Proofreading: Edit and proofread content for clarity, grammar, punctuation, and style.
Content Strategy: Assist in developing and executing content strategies that align with overall marketing goals and objectives.
Analytics: Monitor and analyze content performance metrics to refine and improve content strategies.
Qualifications:
Education: Bachelors degree in English, Journalism, Communications, Marketing, or a related field.
Experience: Minimum of 3-5 years of experience in content writing, preferably within the hospitality, hotel or travel industry.
Experience with social media management and content distribution.
Knowledge of the hospitality and hotel industry and related trends.
Familiarity with analytics tools like Google Analytics to measure content performance.