Job Description

We are looking for a talented and dynamic

Marketing and Social Media Specialist

to join our growing team. In this role, you will be responsible for developing and executing strategic marketing campaigns across social media platforms and other digital channels to drive brand awareness, customer engagement, and lead generation. You will work closely with our marketing team to deliver innovative and data-driven marketing solutions that align with our business objectives.

Key Responsibilities:

Social Media Management

: Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to increase brand visibility and engagement.

Content Creation

: Create compelling and relevant content for social media, blogs, websites, and email campaigns to promote products, services, and company culture.

Campaign Strategy

: Plan and execute digital marketing campaigns, ensuring they align with the overall brand messaging and objectives. Monitor and analyze campaign performance and adjust strategies as needed.

Analytics & Reporting

: Track and report on key performance indicators (KPIs) for social media channels and digital marketing campaigns. Use insights to optimize strategies and drive results.

Community Engagement

: Build and nurture relationships with followers, customers, and influencers. Respond to comments, messages, and engage with the online community.

Collaboration

: Work closely with internal teams such as sales, design, and content creation to align messaging and drive marketing initiatives.

Stay Current

: Stay updated on the latest trends, tools, and best practices in digital marketing and social media.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). Proven experience (2+ years) in social media management, digital marketing, or a related role. Strong knowledge of social media platforms, trends, and content strategies. Excellent written and verbal communication skills. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Proficiency in analytics tools (Google Analytics, social media insights, etc.) to track campaign performance. Creative thinking with a keen eye for detail. Ability to work both independently and collaboratively in a fast-paced environment. Strong organizational skills and ability to multitask.

Preferred Qualifications:

Experience in paid social media advertising (Facebook Ads, Instagram Ads, etc.). Familiarity with SEO best practices. Graphic design skills or experience using tools like Canva or Adobe Creative Suite is a plus.

Benefits:

Competitive salary and performance-based incentives. Flexible work hours and remote work options. Health, dental, and vision insurance. Professional development opportunities. Paid time off (PTO) and holiday leave.

How to Apply:

Interested candidates are encouraged to apply through Indeed with an updated resume and cover letter. In your cover letter, please highlight your experience and how you can contribute to our marketing success.

Job Types: Full-time, Permanent