Job Description

JOB DESCRIPTION

Job Title: Marketing Administrator/Specialist

Reports to: General Manager, and CEO

Liaises with: All Staff

Location: Cayman Islands (Relocation is required to Cayman Islands - Financial assistance will be provided)

JOB SUMMARY

The Marketing Administrator is responsible for the development and ongoing management of the marketing strategies for the company's brands. The strategies will raise public awareness and increase the revenue of each brand through the following activities: brand development, a calendar of tactical marketing campaigns and events, PR initiatives, and internal and external communication processes. The Marketing Administrator will lead the strategy delivery by the Marketing team and other departments involved in the campaigns.

KEY RESPONSIBILITIES

Your role will include, but will not be limited to the following:

Develop campaign ideas for all the brands/divisions within Celebrations Group Ltd.

Manage the marketing calendar for local and international campaigns, ensuring that the company is preparing ahead of time for all components.

Led the creative projects supporting the campaigns - from the idea through script, to production. That includes cinema and radio commercials, styled photoshoots, direct emailing, banners, website assets, and working with international magazines, conferences etc.

Leading the real wedding photography and stories submissions and blog posts on company website and wedding magazines

Working with outsourcing companies providing SEO, SEM, and Google banners. That includes budget allocation and providing the assets for the campaigns.

Prepare for local and international conferences and trade shows attended by CEO/Celebrations from a marketing perspective with full follow-through on PR following the travel components. Be able to attend local and overseas events along with the CEO in the marketing/business development role.

Form and maintain relationships with all media and PR outlets locally and internationally to constantly keep the corporate identity of the CEO and Celebrations Group Ltd. Keep the company informed of the benefits related to these recommendations.

Be responsible for producing the annual marketing budget and concepts providing management with regular reports as to the status of this budget and the return on marketing gained from budget recommendations.

Constantly ensure that the sales collateral of the company is updated and refreshed. Report to the Accounts Department to ensure the approved marketing budget is included in the overall annual budget.

Undertake marketing audits to monitor sales performance.

Management of the Marketing Department data on the company server.

Be responsible for company website redesign/updates.

Analyze sponsorship requests and create necessary agreements to ensure compliance with terms and conditions for both parties.

Managing and archiving photos and videos related to weddings, events, and everyday floral arrangements.

On-site photography and videos for the company's event setup.

Conduct on-site photography and videography for the company's event setups depending on the scale of the event, and as approved by the General Manager.

Create, and write content and paid posts for the company's social media platforms, including Instagram, Facebook, and LinkedIn.

Manage community engagement on social media, ensuring prompt response to inquiries and addressing any related complaints promptly.

Manage and craft newsletters using MailChimp, showcasing the company's newest services and seasonal offerings.

Coordinate with local vendors for marketing needs, including event activations, photoshoots, print, and digital advertisements.

Monitor and manage marketing inventory, ensuring all equipment is working properly and seasonal signages are installed and dismantled.

Coordinate with the Floral Manager on upcoming seasonal or product photoshoots.

Suggest appropriate product names and descriptions for each floral arrangement.

Markets and brands:

1. Celebrations Floral & Gift Store - focus on fresh flowers & gift basket delivery and seasonal Christmas Store. Corporate and individual clients in Grand Cayman.

2. Celebrations Party Rentals - Corporate and individual clients in Grand Cayman.

3. Celebrations Corporate events - focus on local and international corporate clients.

4. Celebrations Weddings - locally and internationally. Celebrations have impressive KPI to increase the number of destination weddings. Most of the international clients come from the US.

BACKGROUND INFORMATION

Celebrations Group Ltd. has been in operation since 1993. We are the leading wedding and special events company in the Caribbean, with a full-time planning, floral, design, and production team. We have an inventory of over 200,000 decor items, in addition to a retail store.

We specialize in creating and planning bespoke events both local and international from minimalist to luxury weddings. We cater to both local and destination weddings, extravagant corporate events, and intimate social gatherings.

PERSON SPECIFICATION

The post holder will be a high-caliber Marketing professional who will create and implement the business Marketing strategy and use their creativity to increase the sales of the group. The ideal candidate must hold similar senior-level positions in the past and will be able to implement and improve current Marketing practices.

Qualifications and Requirements:

A degree in Marketing, Communications, or Business Administration as well as certification in Public Relations is beneficial.

A minimum of five (5) years of work experience in marketing or public relations in an events industry or retail is required.

Must have a strong and proven knowledgebase of the creative industries related to services offered; must have strong organizational and administrative skills with the ability to carry out plans for advertising, sales promotion, public relations, and sales management.

Must have strong, creative written and verbal communication skills with the ability to develop and maintain strong relationships with clients and vendors.

Excellent computer skills are essential, along with superior time management skills. Must be proficient in word processing and design programs such as Canva, Photoshop, and InDesign.

Excellent oral and written communication skills

Research and reporting skills

Creative and Web savvy

Well-developed presentation and interpersonal skills

Must be self-motivated and independent

Be totally on top of and ahead of all seasonal marketing for the company

Well-organized

Able to work with a minimum of supervision

SUPERVISION OF OTHERS

The post holder will be responsible for managing and liaising with the Marketing Coordinator to ensure the objectives of the company through marketing initiatives are met.

WORKING CONDITIONS

The role will have normal office conditions and occasionally visit sites and events to cover and take pictures/videos. This position will often require the post holder to work beyond normal work hours to meet deadlines, including working on weekends and Public Holidays. Own transportation is an asset.

Salary Range: CI$36,000 - CI$60,000 per annum plus benefits package. Salary commensurate with experience.

Job Type: Full-time

Pay: AED13,000.00 - AED22,000.00 per month

Expected Start Date: 29/07/2024