Job Description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.


Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.



In this region (Middle East & Turkey Area), we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients. Recently, we were honored with the prestigious Great Place to Work award. This accolade is not just a testament to our organization's achievements, but it also shines a spotlight on our steadfast commitment to our employees.





The Omnichannel Strategy & Capabilities Manager plays a pivotal role in leading the OCE strategy team in META to drive the omnichannel vision; developing and implementing strategies to enhance the omnichannel presence and drive seamless customer experiences across all touchpoints. He/she will be leading the launch & execution of OCE new initiatives (e.g. NBE, brix, etc.), driving and optimizing the utilization and governance processes for various tools, capabilities and platforms (e.g SFMC, GCCP, Journey Builder, Lilly Play, WhatsApp, etc), streamlining OCE capabilities and tools while enhancing the effectiveness of the team's operations.

Key Responsibilities:

• Own and continuously drive the META OCE strategy, and be the launch lead for all new initiatives, in line with company, hub and brand objectives
• Own and manage the implementation and utilization of new capabilities across META like (NBE, brix, TiVA, ...)
• Lead the governance of all OCE platforms, capabilities and solutions (VVPM, GCCP, SFMC...)
• Collaborate closely with internal teams, including Tech@Lilly, Sales, Customer Experience, Data Analytics, Medical Affairs, Market Access & Marketing, to align omnichannel initiatives and ensure seamless integration across channels.
• Work closely with OCE Execution team to ensure maximization of available tools and fast adoption of new/emerging tools that support positive customer experiences.
• Partner with BI&A team, leveraging data from OCE activities to provide actionable insights to brand teams through the OCE execution partners.
• Lead the team to ensure optimized integration of digital solutions that support omnichannel initiatives, such as CRM systems, marketing automation platforms, and data analytics tools.
• Support the team to identify areas of improvement in customer journeys based on campaign results and early learning feedback loops.
• Monitor the performance of omnichannel initiatives against key performance indicators.
• Generate regular reports and insights to inform decision-making and drive continuous improvement.
• Drive innovation and lead the transformation according to the IBU OCE strategy.
• Set the measurement and tracking plan to maximize effectiveness of OCE mix.
• Be an effective influencer and collaborator across all cross-functional team members.
• Actively participate in IBU OCE community calls and share affiliate best practices and learnings.

Basic Requirements:

• 3+ years' experience in pharmaceutical marketing
• Demonstrated understanding of digital marketing strategies and innovative solutions
• Project management experience
• Experience in leading CFT or large teams
• Knowledge of healthcare industry trends, patient journey mapping, and healthcare professional engagement strategies is preferred

Skills Required

• Strong Interpersonal Skills.
• Leadership. Ability to influence with/without authority.
• Ability to build a partnership and effective networks.
• Ability to work efficiently in virtual cross functional teams.
• Organization - Ability to handle multiple projects and tasks.
• Ability to adapt to fast changing dynamic environment.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and influence stakeholders at all levels.
• Proficient in English, proficiency in Arabic a plus

Education Requirements

• Bachelors' Degree.
• MBA or another relevant graduate-level degree is a plus


Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.


Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


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