Job Description

Company Description:

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including: Samsung, Stellantis, VISA, McDonald's and more. Starcom is part of Publicis Media--the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.


Overview:

The Media Manager's key responsibility will be to become known within the company as someone who can tackle quality control for all media planning, oversee the team on day-to-day projects, and artfully translate strategies into innovative media - all while building robust client relationships and developing your team's talent. The Media Manager should also have good organizational skills in handling a number of projects at the same time, being able to set priorities, meeting deadlines and working effectively under time pressure.


Responsibilities:
Technical and Product:

• To develop sound channel strategy and activation in line with the communication plan
• To develop and own the projects related to media strategy, consumer insights analysis, identification of business challenges facing the client, competitive landscape analysis, media selection, maximizing cost-efficiency, timing and laydown, budget levels by market etc.
• To own and oversee all output from the executives/admin to ensure accuracy of the documents shared internally and externally
• To be responsible for efficient/accurate admin for the group
• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals
• Strong analytical skills and ability to interpret data and market research
• Strong grasp of industry trends and best practices
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
• Familiar with and able to describe the characteristics and advantages of the Group's various products and services
• Knowledge of digital media and emerging technologies
• Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
• Development of sound channel strategy and activation in line with the communication plan

Business Accumen and Operational Efficiency:

• Quality control and adjustments if required
• To conduct regular presentations to clients keeping them informed of all relevant media trends and development
• Strong grasp of & ability to develop channel specific strategies, media plans and reports across both Offline & Online Channels
• Strong media knowledge of the market, consumer and media research available
• Expertise in all relevant industry software and systems such as GWI, EuroMonitor, XPlan, SimilarWeb...
• A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
• Ability to manage internal teams and external vendors and agencies

Innovative & Analytical Mindset:

• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
• Ability to think strategically, creatively, and analytically
• Proven ability to identify new opportunities and develop effective solutions
• Strong communication and negotiation skills
• Ability to innovate and improve current processes

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area
• Is able to proactively raise issues to improve effective team working and collaboration
• Is able to communicate confidently in a clear, concise and articulate manner
• Collaborates with stakeholders and embraces an inclusive based environment
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view
• Able to build relationships quickly with others and engages personally with peers and clients
• Treats others with respect, listens to other perspectives, especially when they are different from own
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.


Qualifications:
• BS/MS degree in marketing or a related field
• 5 to 7 years of media planning and/or buying experience - with at least three years of online experience
• Bachelor's degree in marketing, advertising, or a related field.
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.


Additional Information:
R-1994 P-2250