Job Description

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world's leading communications groups.

Responsibility and Focus

• Key responsibility in this role will be to become known within the company as someone who can tackle quality control for all media planning, oversee the team on day-to-day projects, and artfully translate strategies into innovative media - all while building robust client relationships and developing your team's talent. Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
• Lead the development and execution of media plans for clients across a variety of industries.
• Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
• Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
• Collaborating with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Build a strong rapport with clients and business partners.
• Mentor and guide junior planning team members.
• Quality control for all media planning.
• Overseeing team on day-to-day projects.

Main Tasks

Technical & Product

• To develop sound channel strategy and activation in line with the communication plan
• To develop and own the projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
• To own and oversee all output from the executives/admin to ensure accuracy of the documents shared internally and externally
• To be responsible for efficient/accurate admin for the group
• "Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research
• Strong grasp of industry trends and best practices
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
• In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
• Familiar with and able to describe the characteristics and advantages of the Group's various products and services.
• Knowledge of digital media and emerging technologies
• Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
• Development of sound channel strategy and activation in line with the communication plan
• Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
• Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
• Responsible for efficient/accurate admin for the group."

Business Acumen & Operational Efficiency

• Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
• To conduct regular presentations to clients keeping them informed of all relevant media trends and development
• Strong grasp of & ability to develop channel specific strategies, media plans and reports across both Offline & Online Channels
• Strong media knowledge of the market, consumer and media research available
• Expertise in all relevant industry software and systems such as GWI, EuroMonitor, XPlan, SimilarWeb...
• A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
• Deep understanding of the advertising and media industry and the role of media planning within it
• Proven ability to manage multiple projects, clients, and stakeholders
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
• Knowledge of how to measure ROI from media plan
• Ability to manage internal teams and external vendors and agencies
• Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
• Conduct regular presentations to clients keeping them informed of all relevant media trends and development
• Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels
• Strong media knowledge of the market, consumer, and media research available
• A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
• Innovative & Analytical Mindset
• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Ability to innovate and improve current processes.



Qualifications

Education and Experience Required

• BS/MS degree in marketing or a related field
• A four-year college education and 5 to 7 years of media planning and/or buying experience - with at least three years of online experience


Bachelor's degree in marketing, advertising, or a related field.


5-7 years of experience in media planning or related role.


Proven ability to mentor and lead a team of planning executives.


Strong organizational skills, team player, ability to multitask, and work under pressure.


Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.