Company DescriptionStarcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world\'s leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world\'s leading communications groups. As an integrated media strategist working with a global account, your role involves developing comprehensive strategies to optimise the brand\'s presence across various media channels across the funnel. You\'re responsible for planning, negotiating, and implementing innovative approaches to maximise the clients visibility and create performance impact.Strategy Development:

• Analyse market trends, consumer behaviour, and competitor activities to inform strategic decisions.
• Develop integrated media plans that align with the client\'s overall marketing objectives across the funnel and target audience preferences.
• Strong analytical skills and ability to interpret data and market research
• Strong grasp of industry trends and best practices
• Ability to work on MS 360 software suite - Word, Excel, PowerPoint, Teams etc.
• In-depth knowledge of and experience with various media planning and buying tools and platforms such as Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc...
• In-depth knowledge of various industry digital planning tools such as DV 360. SEA360, GA 360, META business manager, Snap ChaAds Manager, X Ads Manager, TikTok Ads Manager
• Identify key messaging themes and content strategies to enhance brand resonance and engagement.

Planning and Execution:

• Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
• Collaborate with cross-functional teams including creative, digital, and marketing to ensure alignment and seamless execution of media plans.
• Utilise data-driven insights to optimise media allocation and improve campaign performance.
• Monitor campaign progress, analyse results, and make real-time adjustments to enhance effectiveness and ROI.

Negotiation and Partnerships:

• Negotiate media buying agreements and partnerships to secure optimal placements and rates across traditional and digital channels.
• Cultivate relationships with media vendors, platforms, and influencers to drive innovation and explore new brand promotion opportunities.

Innovative thinking:

• Stay abreast of emerging media trends, technologies, and consumer behaviours to identify innovative opportunities for the client.
• Experiment with various formats, platforms, and storytelling techniques to differentiate Samsung\'s brand presence and drive engagement.

Extra mile:

• Proactively seek out opportunities to enhance the client\'s brand visibility through sponsorships, events, and community initiatives.
• Foster a culture of creativity and collaboration within the team to encourage continuous improvement and breakthrough ideas.

Qualifications

• 5 to 7 years of media planning with online experience
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Strong media knowledge of the market, consumer and media research available

Publicis Groupe