• Responsible for developing and executing digital marketing strategies to promote services, manage social media, optimize website content, run paid advertising campaigns, and analyze performance metrics. He/she will focus on driving patient acquisition, engagement, and retention while maintaining brands visibility, integrity, and compliance with industry regulations.

• Develop Digital strategy and execute online/digital-marketing initiatives using hands-on and project management skills with collaborative, cross-functional teams (e.g., designers, developers, product management, video producers & editors, writers, etc.)
• Maintain and manage all online/digital media including website content management, social media communications and management, Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
• Help with online directory listings; email marketing campaigns; email list management and event production as needed.
• Measure and monitor online performance, competitor sites and digital advertising campaigns.
• Help maintain digital asset management server, manage all other platforms serving Digital activities WhatsApp, CRM, HIS, White Label App.
• Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
• Interface with creative team as needed for key projects
• Plan and execute online advertising, includes Banner and Email campaigns, Search and website promotions, SEM, SEO, Affiliate and all other Channels
• Email, SMS, WhatsApp marketing plans.
• Keeps management informed by preparing reports, making presentations, interpreting information, making recommendations.
• Liaise with Digital agencies for regular deliverables and tracking projects

• Bachelors degree or MBA degree in Marketing & Communication
• Certification in Digital Marketing (preferred)
• Minimum 6 - 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus

This job has been sourced from an external job board.
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