Responsible for developing and executing digital marketing strategies to promote services, manage social media, optimize website content, run paid advertising campaigns, and analyze performance metrics. He/she will focus on driving patient acquisition, engagement, and retention while maintaining brand\'s visibility, integrity, and compliance with industry regulations.
Responsibilities:
Develop Digital strategy and execute online/digital-marketing initiatives using hands-on and project management skills with collaborative, cross-functional teams (e.g., designers, developers, product management, video producers & editors, writers, etc.)
Maintain and manage all online/digital media including website content management, social media communications and management, Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
Help with online directory listings; email marketing campaigns; email list management and event production as needed.
Measure and monitor online performance, competitor sites and digital advertising campaigns.
Help maintain digital asset management server, manage all other platforms serving Digital activities WhatsApp, CRM, HIS, White Label App.
Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
Interface with creative team as needed for key projects
Plan and execute online advertising, includes Banner and Email campaigns, Search and website promotions, SEM, SEO, Affiliate and all other Channels
Email, SMS, WhatsApp marketing plans.
Keeps management informed by preparing reports, making presentations, interpreting information, making recommendations.
Liaise with Digital agencies for regular deliverables and tracking projects
Qualifications:
Bachelor\'s degree or MBA degree in Marketing & Communication
Certification in Digital Marketing (preferred)
Minimum 6 - 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus