Manager Digital Marketing

Dubai, United Arab Emirates

Job Description

:
  • Responsible for developing and executing digital marketing strategies to promote services, manage social media, optimize website content, run paid advertising campaigns, and analyze performance metrics. He/she will focus on driving patient acquisition, engagement, and retention while maintaining brand\'s visibility, integrity, and compliance with industry regulations.
Responsibilities:
  • Develop Digital strategy and execute online/digital-marketing initiatives using hands-on and project management skills with collaborative, cross-functional teams (e.g., designers, developers, product management, video producers & editors, writers, etc.)
  • Maintain and manage all online/digital media including website content management, social media communications and management, Search Engine Optimization (SEO) marketing and Paperclip (PPC) campaign management.
  • Help with online directory listings; email marketing campaigns; email list management and event production as needed.
  • Measure and monitor online performance, competitor sites and digital advertising campaigns.
  • Help maintain digital asset management server, manage all other platforms serving Digital activities WhatsApp, CRM, HIS, White Label App.
  • Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
  • Interface with creative team as needed for key projects
  • Plan and execute online advertising, includes Banner and Email campaigns, Search and website promotions, SEM, SEO, Affiliate and all other Channels
  • Email, SMS, WhatsApp marketing plans.
  • Keeps management informed by preparing reports, making presentations, interpreting information, making recommendations.
  • Liaise with Digital agencies for regular deliverables and tracking projects
Qualifications:
  • Bachelor\'s degree or MBA degree in Marketing & Communication
  • Certification in Digital Marketing (preferred)
  • Minimum 6 - 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus

NMC Healthcare

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Job Detail

  • Job Id
    JD1751134
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned