Why join us?Our purpose is to design for the good of humankind. Its the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.Job title: Manager, Contract Marketing & Program Management xe2x80x93 Middle East & AfricaDepartment: MarketingReports to: Maja D Foster xe2x80x93 International Contract Marketing DirectorLocation: DubaiPurpose of the jobThe Manager, International Contract Marketing & Program Management is responsible for creating regional relevance of MillerKnoll global strategies to drive awareness and preference of MillerKnoll and the collective of brands with target Contract segments through campaigns and programs. He/she specialises in planning, managing, and executing MillerKnoll contract marketing programs/campaigns for the Middle East & Africa. This role is responsible for delivering business and brand strategies that drive engagement & ROI.The Manager, International Contract Marketing & Program Management, provides regional insights into briefs and identifies all integrated marketing activities needed within a program/campaign to develop and deploy into the region.He/she is tasked with ensuring that the marketing function remains a central, customer-focused, strategic & results-driven function at the heart of the organisation and continues a spirit of connection and collaboration with various company departments. As such, the role will work with the International Marketing Director and the extended Global Marketing Canters of Excellence to drive the broader global agenda.Specific responsibilitiesProgram Management
Providing regional insight into Global programsxe2x80x8b
Coordinating region-specific value-add marketing programs and projects, explicitly targeted at key markets and audiences, using knowledge of the specific regional audiences, channels, opportunities, and products.xe2x80x8b
Planning, managing, executing and organising multifaceted, concurrent marketing programs, campaigns and projects across MEA markets while balancing strategic business objectives and tactical sales initiatives in line with brand and global strategies.
Developing and maintaining project files and other similar records within Wrike (project management tool), logging and tracking progress
Collaborating closely with the Global Marketing Centres of Excellence and other relevant departments to ensure timely and successful campaign/project delivery
Communicating with all stakeholders, carrying out supervisory duties with efficiency and elevating issues quickly as required
Setting & tracking marketing KPIs based on campaign/project goals
Following marketing campaign/project timelines, managing all the stakeholders, including external vendors, ensuring utmost precision and budget adherence
Controlling campaign/project progress and providing project health analysis/reporting to the leadership team
Creating schedules and content calendars while maintaining deadlines for each task
Being responsible for program/project performance and efficiency
Contract Marketing
Focusing on strategic development & deployment of 360 integrated marketing programs that consistently generate new, high-quality leads for the region
Overseeing processes, marketing resources, and support for MEA Field Sales; collaborating with APMEA Retail team for Omnichannel activities.
Managing and nurturing local media relationships. Connecting regularly to discuss group direction and product launches.
Developing relationships with regional architect and design community and extending the collaboration network, ultimately promoting MillerKnoll as leader of premium commercial office furniture brand among international and local competitors.
Obtaining insights into customers usage of current products, untapped opportunities, and buyer personas through cooperation with the MEA Field Sales teams
Partnering with the extended MillerKnoll Global Marketing Centers of Excellence to produce sales/marketing materials and associated activities/tools to support the promotion and relationship building of Global Accounts within the region.
Maintaining a strong understanding of the companys strategic business objectives and their relation to the positioning of our product offer.
Maintaining operational efficiency and strong technical awareness of the use and application of company products and points of differentiation from our competitors.
Coordinating and managing regional translations
Providing Middle East & African input and insights to the Global Sales Enablement team, influencing their strategy and deliverables to be more regionally relevant
Social Media
Partnering with the global Social Marketing Centre of Excellence
Collaborating across business units on multi-platform strategies, tactics, and outcomes.
Providing regional input for development & implementation of an insights-led multi-platform organic social strategy with an up-to-date understanding of social best practices, ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, Facebook, Twitter, Pinterest, YouTube, and LinkedIn.
Managing the brand social budget and collaborating with the media team to develop paid media strategies.
Optimising social media management tools (Sprinklr), including publishing, reporting, advertising, listening, and day-to-day upkeep and maintenance.
Owning the content calendar for MEA, including managing timelines and priorities.
Partnering with the analytics team to collect and interpret social media insights, using social listening tools, analytics platforms, and SEO to guide campaigns, maximise engagement, and make data-backed recommendations.
Sourcing and partnering with creative teams to develop compelling content through photo and video, capturing organic content, and sourcing on-brand user-generated content.
Moderating all user-generated content in line with the moderation policy for each brand and community
Defining the most important social media KPIs for the region
Continuously improving by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
MarTech
Activating and using marketing SFDC (SalesForce) modules
Connecting SFDC and Pardot (Marketing Automation - MA) database. Monitoring real-time conversion data, lead generation and market insights xe2x80x93 leading to project wins and market share gain xe2x80x8b
Creating and maintaining static and dynamic marketing lists, proactively segmenting and targeting relevant audiences.
In partnership with the Global Marketing team, standardising email templates and utilising Pardot email builder
Utilising Pardot engagement studio to run regionally adequate nurturing and lead generation campaigns
Monitoring web, social and MA data, analysing and interpreting data results/ trends. Cooperating with global media buying agency.xe2x80x8b
Activating Account-Based Marketing tools (6sense) within the region xe2x80x93 when available
Accurately measuring marketing ROI, adjusting accordingly, providing a competitive advantage. Utilising continuous data-driven marketing strategy development & optimisation.xe2x80x8b
Embracing analytics and improving processes allowing for marketing programs scalabilityxe2x80x8b
Partnering with Global Field Marketing for optimising bids and proposals process for MEA including more engaging RFPs by leveraging of globally shared tools, e.g. Qvidian
Supporting utilisation, design and maintenance of Scout boards
Job holder requirementsEducation and experienceEssential:
Educated to degree level
Marketing experience 8 years minimum
Fluent in English xe2x80x93 written/verbal
Preferred:
Additional MEA languages spoken
Experience within marketing as part of a global organisation
Experience within marketing as part of an organisation that goes to market through a third-party distribution network
Commercial marketing experience
CIM qualification
CompetencesEssential:
Strong project management skills xe2x80x93 understanding the theories of project management and knowing how to use them efficiently
Strong prioritisation skills xe2x80x93 demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task
Decision making skills xe2x80x93 having the ability to make quick decisions to ensure a smooth progression of the project
Strong analytical skills xe2x80x93 having the ability to deconstruct information into smaller categories in order to draw conclusions.
Strong communication skills xe2x80x93 Written/Verbal
Attentive to details, as well as the bigger picture
Process oriented and driven
Excellent and rigorous planner
Understanding of full marketing mix, with proven practical experience
Commercial acumen, understanding of sales environment, processes and channels
Can prepare written information in a manner appropriate to purpose, situation and audience
Can use Microsoft Office suite of tools
Can organise own time and work activities
Has experience in using digital marketing tools, such as Pardot
Has experience in using SalesForce
Preferred:Experience of B2B marketing and ideally channel marketingPresentations to small or large groups, internal / externalHas an understanding of Herman Millers marketplace and customer baseCharacteristics
Strong strategic and analytical skills combined with holistic business acumen.
Is able to drive (internal / external) relationships forward smoothly.
Can manage many tasks simultaneously
Is highly collaborative with a low-noise approach to problem solving.
Consults when needed (Understands stakeholders vs. spectators)
Has excellent planning, organisation, presentation, communication and interpersonal skills.
Is willing to take risks, innovate and challenge mediocrity.
Sets personal goals and strives to achieve them
Is decisive and considerate
Is thorough and accurate
Follows through on commitments
Goes beyond expectations
Is driven and enthusiastic
Is interested in architecture, interior or industrial design or having relevant experience working in the architecture and design industry.
Is able to travel 15% of the time.
Company valuesLeadership xe2x80x93 leading by examplePurpose xe2x80x93 energy and driveBeliefs xe2x80x93 integrity and trustDesign xe2x80x93 problem solvingConnections xe2x80x93 relationshipsGrowth xe2x80x93 continuous improvementPerformance xe2x80x93 achieve standardsWho We Hire?Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. Were committed to equal opportunity employment, including veterans and people with disabilities.MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at .