Job Title:Manager, Communication & MarketingReports to:Senior Vice President, ADNOC Technical AcademyDirectorate:ADNOC Technical Academy FunctionDepartment / Section:Communications & Marketing DepartmentLocation:Abu Dhabi- ATA Campus. AL ShawamekhAreas of responsibilities are:1- Refresh ATA Brand for enhanced visibility & Impact
Lead brand building Strategy toward strengthening brand identity, reputation, and customer loyalty.
Developing and executing content strategies to ensure message and brand consistency across all platforms including social media.
Managing customer relations in collaborating with partners through commercially driven marketing campaigns targeting new customers segments.
2- Enhance Marketing Strategy & Develop Digital Media
Leading digital media strategy and content creation in line with changing trends.
Implementing data-driven approaches to optimize digital advertising campaigns.
Managing social media accounts & website traffic, implementing social media advertising campaigns; responding to audience engagement
3- Lead Media Relations & Strengthen CSR/ Community Reach
Cultivating relationships with media outlets, securing press coverage in leading publications.
Organize promotional events to source potential applicants via various platforms.
Ensure strong internal Communication and supportive engagement environment.
Strengthen value-added collaboration with government & private sector entities