SynopsisTo manage the external communications function by creating content for the groups external communications and digital channels. To develop and maintain relationships with media in key markets in order to communicate the Groups corporate priorities and initiatives. To take responsibility for the delivery of innovative, creative and cost effective integrated communications strategies that are aligned to regional business and customer needs. To take ownership of all facets of external press and public relations for the companys divisions, ensuring the communications strategy is delivered with effective messaging that is aligned to business strategy.Accountabilities
Manage the development, approval and distribution of content for external communications channels, including press releases and statements.
Coordinate responses to media requests about the company, preparing written statements on the companys behalf and having a regular exchange of information with the media.
Identify positive PR story opportunities to promote the company, driving publicity.
Arranging and escorting media familiarisation trips, producing press packs and coordinating the media for events such as route launches.
Preparing speeches and scripts for the executive leadership team for media-related events and workshops.
Take responsibility for keeping press material up to date, feeding information on a proactive basis to the media and company stakeholders.
Effectively manage stakeholders, from executive level to departmental content owners, providing external communications advice.
Support corporate emergency procedures during disruption and major incidents as required.
Education & Experience
Higher Education/Degree or journalistic qualification.
At least five years of communications experience or Press Office/PR Agency/journalism experience, aviation/aerospace background is advantageous.
English writing and proofreading: ability to write quickly, under pressure and to a high standard.
Proven experience of producing content across a range of channels and exposure to digital content.
In-depth understanding and experience of communications channels, with strong emphasis on digital.
Creative with a strong sense for aesthetics and attention to detail.
Proficient in MS Office: the highest standards of presentation and administrative skills are expected.
Flexibility: the nature of the departments work can result in the need to work extra unsociable hours with little or no notice.
About Etihad AirwaysEtihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the worlds leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihads codeshare partners, Etihads network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the worlds leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.To learn more, visit