Job Description

Job Location:

Abu Dhabi
#####

About Neostats Analytics: NeoStats is a new-age, Data & Analytics firm offering contemporary solutions and infinite possibilities. Our mission is to create lasting competitive advantage for our clients by transforming them into world-class, data-driven organizations. Established in 2022 to provide End to End Data & Analytics Services, we are headquartered out of UAE, with bases in India & UK. Comprising of industry veterans, we enable structural transformations in Analytics powered by our expertise, true partnership, and e2e implementation approach

Project scope: Loyalty Manager

Job location: Abu Dhabi, UAE

JOB PURPOSE

Campaign configuration and testing: Setup and implementation of the product

specific parameter updates and documentation of the system changes being

executed for BAU spending, acquisition

Minimum of 3-5 years of experience in the banking / financial industry. Strong

financial acumen and technical knowledge

Financial impact monitoring: Monitor new rewards costs against projections and

prior period costs to indicate engagement and profitability

Cost optimization review: Conduct monthly evaluation of costs against spend

and acquisition targets and highlight areas of concern leading to significant

expenses without ROI.

Card specific engagement: Drive category wise spend outcomes for the planned

loyalty propositions on the specific cards launched to maximize customer

participation.

User experience enhancement: Review opportunities to uplift UI/UX in lines with

the new card CVPs, manage specific theme-based games and tactical rewards

boosters for in app engagement.

Documentation and Audit: Maintain and update documentation on system

changes, test results and sign off and migration setup.

Core Responsibilities

Campaign Configuration and testing Execute spend and acquisition system setup in the loyalty system. Conduct end to end testing strategy for execution in the loyalty system. Develop and execute test case to ensure accuracy of new campaign

components.

Present test strategy execution for business for approval to obtain sign off pre go

live.

Financial impact monitoring

Monitor the monthly financial performance of the new loyalty propositions for

each card product.

Compare the financial impact against the business case metrics to ensure

programs are delivering outcomes and ROI

Forecast budgets based on actuals and projections for in year contra costs

estimates.

Cost Optimization and ROI monitoring

Conduct monthly evaluation on the loyalty costs and identify opportunities for

optimization.

Monitor returns on rewards cost by assessing growth in spend and acquisition

rates.

Card specific engagement

Implement engagement strategies to drive necessary category wise spend

outcomes for the planned loyalty propositions.

Align on engagement strategies with each product owner (visa & master, core &

co-brand) to maximize customer participation in target spending categories.

Work closely with digital and marketing to ensure success through

communication in driving the desired customer behaviour.

User Experience Enhancement

Review user experience related to loyalty programs and implement dynamic

redemption for each card type based on CVP.

Present relevant redemption options based on customer segment, persona and

card holding.

Implement card specific gamification strategies to drive increased app usage

and improve customer interaction with the loyalty propositions.

Documentation and Audit

Maintain detailed documentation of all changes applied to the loyalty system

and migration mapping/ BIN and rule table masters.

Record all test case evidence of campaign functionality & monitor post go live

performance and capping rules as a verification mechanism on GL costs

allocated monthly

Conduct post implementation audits to ensure the new programs are

functioning as planned and remediate any gaps identified.

Policies, Systems, Processes & Procedures:

Ensure that all the communications and activities comply to FAB Marketing

standards and legal and compliance policies.

Proficiency in loyalty program management tools/ CRM/ financial reporting

KEY PERFORMANCE INDICATORS

Timely and error free implementation of loyalty campaigns setup

Meeting / exceeding business case metrics for loyalty propositions

Reductions in cost without impacting customer satisfaction or engagement.

ROI on rewards through growth in spend and acquisition.

Achievement of category driven engagement

Successful development, execution and documentation

QUALIFICATIONS, EXPERIENCE, SKILLS AND COMPETENCIES

Threshold Qualifications

Bachelors / Master's degree in business administration, IT, finance, banking or a related

major field of study.

Experience with Collinson XLS loyalty engine or similar loyalty system management

background. Solid understanding of cards business and enterprise wide products to

execute successful test strategies

#####

What we offer:

Competitive Salary and Benefits. Opportunity to be part of a fast-paced and growing startup. Grow your career with the company. Ownership - You will own your initiative and be given specific responsibilities. Continuous coaching & mentoring - You will have the opportunity to interact and work closely with other senior data scientists and AI experts across the globe. * Dynamic and respectful work environment - we truly value you.