Local Occasions Brand Manager

Dubai, United Arab Emirates

Job Description

Wouldnt you love to lead the execution and further develop our new marketing planning formula?Stop searching, we have the right opportunity for you! As a Masterbrand brand manager, you will play a key role to execute and maintain marketing strategies for supporting LEGO brand through key occasions in the market.Core ResponsibilitiesDeveloping and executing highly impactful and efficient marketing programs, including media planning, campaign effectiveness analysis and reportingRecommend local marketing strategies and tactic, including communications strategies and implementation plansInput to country forecast and sales planning, particular focus on themesIdentify and drive local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)Continuously track results vs. goals and lead analysis of business drivers to adjust plans as needed to achieve business goalsWork closely with local sales teams to ensure successful implementation of marketing planEnsure alignment with global/Regional Occasions/ Masterbrand managerPlay your part in our team succeedingLocal Masterbrand/ Occasions Brand Manager will join the local marketing team sitting in Dubai. Our team consists of different functions (Brand, Shopper, Ecommerce, Planning, Media, Brand Relation and Digital Communication). The team is responsible for marketing and campaign Planning from local strategy to execution, setting a clear tone of voice for LEGOxc2xae Brand and building the long lasting relationships with our consumers and shoppers. The role will sit in local Marketing department and will be driving the deployment of the new OESP (owned-earned-shared-paid) marketing planning formula.Do you have what it takes?Educational background in a marketing or business development or strategy8+ years experience in marketing related fieldsExperience with coordination of a diverse panel of stakeholders, leading cross functional projects. Project management, scrum master or account management experience as a plus.Performance Marketing experience, ability to set clear KPIs and follow through.Ability to inspire and motivate others to embrace new ways of workingTeam player that thrives when working in an environment of high level of uncertainty, change and ambiguityResilient and recovers quickly from setbacks and able inspire and motivate team xe2x80x93 also during challenging times.Fluent in English and Arabic - both written and spoken.This is a unique role in the industry that will empower you to help shape the future of the LEGO Brand and help more children around the world learn through play.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.Whats in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances xe2x80x93 All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount xe2x80x93 We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Childrens Rights.Just imagine building your dream career.Then make it real.Join the LEGOxc2xae team today.

Lego

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Job Detail

  • Job Id
    JD1765460
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned