:The organization is a globally renowned leader in the toy and entertainment industry, dedicated to fostering creativity, learning, and play. With a mission to inspire and develop the builders of tomorrow, it creates high-quality, innovative products that encourage imaginative play and learning for children and adults alike.Rooted in decades of craftsmanship and innovation, the company emphasizes sustainability and community impact, striving to make a positive difference in the world. Its products are enjoyed by millions of people worldwide, and the organization is celebrated for its commitment to quality, creativity, and inclusivity.With a collaborative and dynamic work culture, the organization operates globally, bringing its vision to life through a passionate and diverse team that values curiosity, growth, and shared success.About the RoleAre you passionate about leading innovative marketing strategies and driving impactful campaigns? This is your opportunity to shape and execute a cutting-edge media planning framework tailored for the Middle East and Africa (MEA).As the Local Integrated Media Manager, you will play a vital role in crafting and delivering media strategies, coordinating cross-functional teams, and ensuring seamless execution across all channels. Your expertise will directly contribute to creating memorable campaigns and measuring their success.Core ResponsibilitiesMedia Strategy and Planning
Coordinate media briefings, set KPIs, and report on media campaigns across MEA, utilizing an Owned-Earned-Shared-Paid (OESP) approach.
Lead the local campaign planning process, mapping out key steps and coordinating relevant stakeholders to ensure exceptional execution.
Support the Brand Manager in preparing integrated briefs and identifying the right channel specialists for each campaign.
Digital Media Management
Oversee the performance and execution of content calendars for social media and YouTube channels in the MEA region.
Develop and implement a Performance Marketing agenda, driving KPI tracking and leading post-campaign reviews to identify learnings and opportunities.
Collaboration and Coordination
Work closely with global media teams to align strategies and integrate across all touchpoints.
Manage relationships with media, social media, and creative agencies, providing strategic input and conducting regular evaluations to ensure top-notch delivery.
Performance Tracking and Optimization
Establish and maintain robust processes for tracking campaign outcomes, analyzing results, and identifying areas for improvement.
Actively drive performance reviews and utilize insights to refine future strategies and executions.
Requirements:Qualifications:
Educational background in Marketing, Business Development, or Strategy.
8+ years of experience in media management, with a strong understanding of digital media.
Expertise in Performance Marketing, including KPI setting and follow-through.
Proven ability to lead cross-functional projects and coordinate with diverse stakeholders.
Skills:
Exceptional teamwork and adaptability, thriving in dynamic environments with high levels of change and ambiguity.
Resilient and solution-oriented, able to inspire and motivate teams even during challenging times.
Fluent in English; knowledge of Arabic is an advantage.
Benefits:
Family Care Leave: Enhanced leave options to support life's important moments.
Comprehensive Insurance: Life and disability coverage for peace of mind.
Wellbeing Support: Resources to promote physical and mental wellness, as well as opportunities to connect with the broader team and community.
Employee Discounts: Enjoy exclusive discounts from day one.
Performance Bonuses: Be rewarded for achieving goals as part of a collaborative team effort.
Flexible Work Environment: A hybrid work policy allows for an average of three days per week in the office, ensuring a balanced approach to work and life.
Why Join Us?This role offers a unique opportunity to shape marketing strategies in a dynamic region while working alongside a collaborative, passionate team. The organization values creativity, innovation, and inclusivity, empowering every team member to thrive and contribute to impactful campaigns. We encourage you to apply today if you're ready to make a difference and bring your expertise to an innovative and forward-thinking environment. Together, we're shaping the future of play, creativity, and innovation